# Local Business Schema > Publish valid LocalBusiness markup for every location, generated from the same record as the profile so the two cannot disagree. Source: https://localseotool.co/tools/local-business-schema/ Site: Local SEO Tool Updated: 12 August 2026 --- Grow & Convert # Local Business Schema Publish valid business markup for every location, matching the profile exactly. [Start free trial](/pricing/)[Book a demo](/contact-us/) ✓ Included on every plan✓ No card required to start✓ Nothing extra to buy **From $5.33**Per location / month **42**Tools included **0**Feature tiers ✓Step complete ✓Step complete ✓Step complete •Pending Local Business SchemaValid Quick answerBusiness schema states your name, address, hours, phone and services in a format search engines read directly. It does not raise rankings on its own. It removes the guesswork that causes errors. Overview ## What it does Structured data does not raise rankings by itself, and anyone selling it as a ranking tactic is overstating what it does. What it does is remove ambiguity. It states your name, address, hours, phone and services in a form search engines read directly, instead of working them out from the layout of a page. That working out is where errors come in. A crawler reading a page has to decide which of several phone numbers is the business one, whether the hours listed are current or seasonal, and which address belongs to which branch. Every one of those decisions is a chance to get it wrong. Markup answers the questions before they are asked. And because it is generated from the same record as your profile, the two cannot end up saying different things, which is the most common way businesses undermine their own consistency. The other half is that it has to be valid. Broken markup is not neutral. It is ignored at best, and at worst it states something you did not mean. Features ## Everything you get 1 ### Generated from your record The same details as the profile, so the two cannot disagree. 2 ### Valid by construction Markup that passes validation rather than markup somebody wrote by hand. 3 ### A block per location Each branch gets its own, matching its own profile. 4 ### The right business type More specific than LocalBusiness where a better type exists, because specific is better understood. 5 ### Hours including exceptions Regular hours and holiday hours both stated. 6 ### Services and products Stated rather than left for a crawler to infer from a list. 7 ### Geo coordinates So the location is unambiguous. 8 ### Updates when the record does Change the detail once and every page carrying it changes. 9 ### Validation report What is present, what is missing and what is malformed. ✓Step complete ✓Step complete ✓Step complete •Pending Local Business Schema How it works ## From setup to first result - 1 ### Get the record right first Markup states what you tell it. Wrong details become confidently wrong markup. - 2 ### Pick the most specific type A dentist should not be marked up as a generic business if a better type exists. - 3 ### Include the full address and geo Ambiguity about where you are is the thing this is meant to remove. - 4 ### Add hours and holiday hours Seasonal exceptions are exactly what a crawler cannot infer. - 5 ### State services rather than implying them A list on a page is a guess. Markup is a statement. - 6 ### Validate it Broken markup is ignored, or worse, believed. - 7 ### Keep it tied to the record So a change to your hours updates the markup without anyone remembering. ✓Step complete ✓Step complete ✓Step complete •Pending Local Business Schema Why it matters ## What changes when you use it Without it- Treating it as a ranking tactic - Marking up details that disagree with the profile - Using a generic type - Hand written markup - Marking up one page for many branches → With Local Business Schema- It removes guesswork, not effort - It is not a ranking tactic - Disagreement between site and profile is common - Specific types are understood better - Broken markup is worse than none ### It removes guesswork, not effort Search engines otherwise infer your details from page layout, and inference is where mistakes come from. ### It is not a ranking tactic Anyone selling it as one is overstating it. It makes you unambiguous, which is a different and real benefit. ### Disagreement between site and profile is common Generating both from one record is the only reliable way to stop it. ### Specific types are understood better A generic business type tells a search engine less than the right specific one. ### Broken markup is worse than none It gets ignored at best and misread at worst. ### It feeds more than search Assistants and other systems read the same markup, and they cannot ask you to clarify. ### What it measures - Pages carrying valid markup - Locations with their own block - Fields populated per location - Validation errors - Mismatches against the profile - Time since the markup last changed Reports & outputs ## Reports you can send Every output can be exported and carries your branding, never ours. ****** Example report Output ### Business markup Valid JSON on every relevant page. Output ### Per location blocks One per branch, matching its profile. Output ### Hours and exceptions Stated in full. Output ### Service and product markup Where relevant. Output ### Geo coordinates Unambiguous location. Output ### Validation report Present, missing and malformed. Built for ## Who this is built for Independent ownersState your details once, correctly. Multi location brandsA valid block per branch without hand editing. AgenciesShip correct markup for a client without a developer. FranchisesConsistent markup across the whole network. Best practices ### Get more out of it - Fix the underlying record before you generate anything. - Use the most specific accurate business type. - Include holiday hours, not just regular hours. - State services rather than leaving them to be inferred. - Validate after every change. - Generate site and profile details from one record so they cannot drift. Common mistakes ### Treating it as a ranking tactic It removes ambiguity. Selling it as a ranking lever sets an expectation it will not meet. ### Marking up details that disagree with the profile You have now stated two different things clearly, which is worse than stating nothing. ### Using a generic type A specific accurate type is understood better than a catch all one. ### Hand written markup It breaks quietly, and broken markup is ignored or misread. ### Marking up one page for many branches Each location needs its own block matching its own profile. Comparison ## By hand, or with this Doing it manually | With Local Business Schema | Details inferred from page layout | Details stated directly | Site and profile drifting apart | Both generated from one record | Markup written by hand | Valid by construction | One block for every branch | A block per location | Hours without exceptions | Holiday hours included | No idea whether it is valid | A validation report | Getting started- Correct the underlying business record - Choose the most specific accurate type - Add the full address and coordinates - Include regular and holiday hours - State your services - Validate the output - Tie it to the record so it updates itself Also included ## One of 42 tools on the same plan Every tool below is on the same plan at the same price. Nothing here is an extra, an upgrade or a separate subscription. 6 tools ### Rank & Visibility [Local Rank Tracker](/tools/local-rank-tracker/)[Service Area Rank Tracker](/tools/service-area-rank-tracker/)[Keyword Research](/tools/local-keyword-research/)[Competitor Tracker](/tools/competitor-tracker/)[AI Visibility Checker](/tools/ai-visibility-checker/)[AI Connector](/tools/ai-connector/) 9 tools ### Manage Profiles [Multi-Location Management](/tools/multi-location-management/)[Bulk Update](/tools/bulk-update/)[Bulk Optimization](/tools/bulk-optimization/)[GBP Optimization](/tools/gbp-optimization/)[Smart Tasks](/tools/smart-tasks/)[Brand Consistency](/tools/brand-consistency/)[Profile Protection](/tools/profile-protection/)[Bulk Menu Management](/tools/bulk-menu-management/)[Multi-Language Profiles](/tools/multi-language-profiles/) 6 tools ### Posts & Automation [GMB Post Scheduler](/tools/gmb-post-scheduler/)[GMB Media Scheduler](/tools/gmb-media-scheduler/)[Auto Post & Dripfeed](/tools/auto-post-dripfeed/)[Multi-Social Scheduling](/tools/multi-social-scheduling/)[GMB Automation](/tools/gmb-automation/)[Zapier Alerts](/tools/zapier-alerts/) 8 tools ### Reviews & Reputation [Centralised Reviews](/tools/centralised-reviews/)[AI Review Response](/tools/ai-review-response/)[Template Auto-Reply](/tools/template-auto-reply/)[Review Generation](/tools/review-generation/)[Review Alerts](/tools/review-alerts/)[Negative Review Monitor](/tools/negative-review-monitor/)[Review Widget](/tools/review-widget/)[Local Business Surveys](/tools/local-business-surveys/) 6 tools ### Reports & White-Label [Local SEO Reports](/tools/local-seo-reports/)[Portfolio Report](/tools/portfolio-report/)[Multi-Location Report](/tools/multi-location-report/)[Location Trend Report](/tools/location-trend-report/)[Full Rank Report](/tools/full-rank-report/)[GBP Audit Tool](/tools/agency-gbp-audit/) 7 tools ### Grow & Convert [Website Builder](/tools/website-builder/)[Store Locator](/tools/store-locator/)[AI Location Pages](/tools/ai-location-pages/)[Local Business Schema](/tools/local-business-schema/)[Review QR Codes](/tools/review-qr-codes/)[Local Citations](/tools/local-citations/)[Analytics Connector](/tools/analytics-connector/) [See what every tool does](/tools/)[From $5.33 per location](/pricing/) FAQ ## Questions people ask **Q: Does schema improve my rankings?** Not on its own, and anyone saying otherwise is overstating it. What it does is state your details clearly instead of leaving them to be inferred, which removes a common source of errors. **Q: What should it include?** Name, address, geo coordinates, phone, regular and holiday hours, services and the most specific accurate business type. **Q: Why does it have to match my profile?** Because clearly stating two different things is worse than stating nothing. Generating both from one record is the only reliable way to stop them drifting. **Q: What happens if the markup is broken?** It is ignored at best. At worst it clearly states something you did not mean, which is why validation matters after every change. **Q: Do I need a separate block per location?** Yes. Each branch has its own address, hours and phone, and one shared block cannot represent them. **Q: Does anything other than Google read it?** Yes. Assistants and other systems read the same markup, and unlike a person they cannot ask you to clarify. **Q: Do I have to maintain it?** No, provided it is generated from the record you already keep. Change the hours once and the markup follows. Related ## Works well with [****** 128 pages AI Location PagesNew Generate a ranking page for every location. ](/tools/ai-location-pages/)[**ChatGPT ✓****Gemini ✓****Perplexity****Claude ✓****Copilot ✓****Grok** 100+ synced Local Citations Build and fix listings across 100+ directories. ](/tools/local-citations/) ### More in Grow & Convert [Website Builder](/tools/website-builder/)[Store Locator](/tools/store-locator/)[AI Location Pages](/tools/ai-location-pages/)[Review QR Codes](/tools/review-qr-codes/)[Local Citations](/tools/local-citations/)[Analytics Connector](/tools/analytics-connector/) ## Every tool. One price. Nothing extra to buy. From $5.33 per location per month gets you Local Business Schema and the other 41 tools. 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