# Template Auto-Reply > Answer straightforward positive reviews instantly using rotating wording, so the same sentence never stacks up down your profile. Source: https://localseotool.co/tools/template-auto-reply/ Site: Local SEO Tool Updated: 12 August 2026 --- Reviews & Reputation # Template Auto-Reply Answer straightforward reviews automatically with rotating wording, so the same sentence never stacks up. [Start free trial](/pricing/)[Book a demo](/contact-us/) ✓ Included on every plan✓ No card required to start✓ Nothing extra to buy **From $5.33**Per location / month **42**Tools included **0**Feature tiers ✓Step complete ✓Step complete ✓Step complete •Pending Template Auto-ReplyRotating Quick answerTemplate auto reply answers plain positive reviews on its own, rotating through several versions so no reader sees the same sentence twice in a row. Anything critical is left for a person. Overview ## What it does A profile where every five star review has the same sentence under it looks worse than one with no replies at all. Readers scroll, notice the repetition straight away, and conclude that nobody is reading. Which is the exact opposite of what replying was meant to show. The tension is real. Answering every positive review by hand is dull and worth very little each time, and leaving them unanswered looks careless. Most businesses settle it badly, either by ignoring positives completely or by pasting one line hundreds of times. Rotating wording settles it properly. A set of versions per rating band, rotated so nobody sees the same phrasing twice in a row, handles plain positives instantly while still reading as a business that answers people. The line to hold is what gets automated. Plain five star reviews with no words in them, or a sentence of praise, are safe. Anything with a complaint, a question or a story in it is not, and should never be answered by a rule. Features ## Everything you get 1 ### Rotating versions Several wordings per rating band, rotated so the same sentence never appears twice in a row down the profile. 2 ### Rules by rating Automate the plain positives and leave everything else for a person. That line is set by you. 3 ### Keyword hold back If a review mentions certain words, it never gets an automatic reply and goes to the queue instead. 4 ### Length and text reviews split A rating with no words can be treated differently from a rating with a paragraph attached. 5 ### Per location wording Different versions per site so the estate does not read as one script. 6 ### Delay before sending A short wait so the reply does not arrive within seconds, which reads as a machine. 7 ### Pause any time Stop it at one location or everywhere without taking the setup apart. 8 ### Everything logged What was sent, where and when, so this is checkable. 9 ### Falls back to a person Anything outside the rules waits in the queue rather than getting a generic answer. ✓Step complete ✓Step complete ✓Step complete •Pending Template Auto-Reply How it works ## From setup to first result - 1 ### Decide what is safe to automate Plain five star reviews with no words, or short praise. Nothing else. - 2 ### Write several versions Four or five per band, genuinely different. Two near identical versions still read as repetition. - 3 ### Set the hold back words Complaint words, question marks, anything naming a person. Those go to the queue. - 4 ### Add a short delay A reply arriving in ten seconds reads as automated. A few hours does not. - 5 ### Vary it per location Different wording per site, so somebody checking two profiles does not see the same script. - 6 ### Turn it on for one location Watch it for two weeks before rolling it out everywhere. - 7 ### Read the profile yourself Scroll your own reviews as a customer would. That is the only real test of whether it looks automated. ✓Step complete ✓Step complete ✓Step complete •Pending Template Auto-Reply Why it matters ## What changes when you use it Without it- One template for everything - Automating anything critical - Versions that are barely different - Replying within seconds - Setting it and never looking → With Template Auto-Reply- Repetition is obvious to readers - Positives still need answering - Hand answering plain positives is low value - The rules matter more than the wording - Instant replies read as machines ### Repetition is obvious to readers People scroll reviews. The same sentence four times is spotted immediately and reads as nobody listening. ### Positives still need answering A profile where only complaints have replies looks defensive. Ignoring positives is not the safe option. ### Hand answering plain positives is low value A five star with no words does not need a crafted reply. It needs an answer to exist. ### The rules matter more than the wording What you automate is the decision. Anything with a complaint or a question in it must go to a person. ### Instant replies read as machines A reply arriving seconds after the review is a tell. A short delay removes it. ### It frees time for the ones that matter Every plain positive handled automatically is time back for the critical review that needs care. ### What it measures - Automatic replies sent per location - Reviews held back for a person - How often each version is used - Time between review and reply - Locations with it switched on - Reviews answered against reviews received Reports & outputs ## Reports you can send Every output can be exported and carries your branding, never ours. ****** Example report Output ### Template set Your versions, by rating band and by location. Output ### Rule set What gets automated and what goes to the queue. Output ### Send log Every automatic reply, dated. Output ### Hold back list Reviews the rules deliberately passed to a person. Output ### Coverage view Which locations have it running. Output ### Branded export Reply activity in a document with your logo. Built for ## Who this is built for AgenciesCover the plain positives across a client book without an afternoon of copy and paste. Multi location brandsEvery site answering positives, with wording that differs between them. FranchisesA safe baseline so no franchisee profile sits with silent reviews. Independent ownersPositives handled while you deal with the one that matters. Best practices ### Get more out of it - Automate plain positives only. Anything with a complaint or a question goes to a person. - Write four or five genuinely different versions, not four near identical ones. - Add a short delay so replies do not land seconds after the review. - Vary the wording per location so two profiles do not read as one script. - Turn it on at one site first and watch it for a fortnight. - Scroll your own reviews as a customer would. That is the real test. Common mistakes ### One template for everything The same sentence repeated down a profile is more damaging than no replies at all. ### Automating anything critical A rule cannot read a complaint. A generic answer to a real problem is the worst possible reply. ### Versions that are barely different Changing two words is still repetition to anyone scrolling. ### Replying within seconds An instant reply is a tell. A few hours reads as a person getting to it. ### Setting it and never looking Read your own profile every so often. It is the only way to see what customers see. Comparison ## By hand, or with this Doing it manually | With Template Auto-Reply | The same sentence under every review | Rotating versions nobody sees twice | Positives left unanswered | Every plain positive answered | A rule answering a complaint | Complaints held back for a person | Replies landing in ten seconds | A short, human looking delay | One script across forty sites | Wording varied per location | No record of what went out | Every automatic reply logged | Getting started- Decide which reviews are safe to automate - Write four or five genuinely different versions - Set the hold back words and rules - Add a delay before sending - Vary the wording per location - Switch it on at one site for a fortnight - Read your own profile as a customer would Also included ## One of 42 tools on the same plan Every tool below is on the same plan at the same price. 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A five star with no words, or a short line of praise. Nothing with a complaint, a question or a story in it. **Q: Will it look automated?** Only if you use one template. Several genuinely different versions, rotated and varied per location, with a short delay before sending, reads as a business that answers people. **Q: What happens to a bad review?** It is held back and goes to the queue for a person. A rule cannot read a complaint, and a generic reply to a real problem is the worst answer available. **Q: How many versions do I need?** Four or five per rating band, genuinely different. Changing two words is still repetition to anyone scrolling your profile. **Q: Why the delay?** Because a reply arriving seconds after the review is an obvious tell. A few hours reads as somebody getting to it. **Q: Can different locations use different wording?** Yes, and they should. Otherwise anyone comparing two of your profiles sees the same script. **Q: How do I know it looks right?** Scroll your own reviews the way a customer would. That is the only test that matters. Related ## Works well with [★★★★★ ✦ AI reply AI Review ResponseAI Reply faster with AI and saved templates. ](/tools/ai-review-response/)[★★★★★ 1,204 reviews Centralised ReviewsNew Every review from every location in one inbox. ](/tools/centralised-reviews/)[*2.4k* *1.1k* *880* *410* +12 reviews Review GenerationNew Email sequences that collect reviews. ](/tools/review-generation/) ### More in Reviews & Reputation [Centralised Reviews](/tools/centralised-reviews/)[AI Review Response](/tools/ai-review-response/)[Review Generation](/tools/review-generation/)[Review Alerts](/tools/review-alerts/)[Negative Review Monitor](/tools/negative-review-monitor/)[Review Widget](/tools/review-widget/)[Local Business Surveys](/tools/local-business-surveys/) ## Every tool. One price. Nothing extra to buy. From $5.33 per location per month gets you Template Auto-Reply and the other 41 tools. [Start free trial](/pricing/)[Browse all 42 tools](/tools/)