Multi-Location Report
Roll performance up across locations while keeping the per-location detail underneath.
A multi-location report rolls performance up across locations while keeping per-location detail underneath, so leadership sees the summary and operators see their own site from one document.
What it does
Aggregate reporting hides the locations that need help. A brand average that looks respectable routinely conceals four sites performing badly enough to matter, and because the average is what leadership sees, those four stay invisible until someone visits or a franchisee complains.
The opposite failure is equally common. Sending every location its own report and nothing else means nobody has the overview, regional patterns go unnoticed, and leadership has no basis for deciding where to direct support.
A rollup report solves both by keeping the summary and the detail in one document. Leadership reads the top; an operator reads their own section; regional managers read their group. Everyone works from the same numbers, which removes the arguments about whose figures are right.
The design choice that matters is ranking locations rather than only listing them. A list is a reference document. A ranking is a conversation about who needs help and why, which is what a multi-location report is actually for.
Everything Multi-Location Report gives you
Rollup with drill-down
Estate summary at the top with per-location detail underneath, in a single document.
Location ranking
Sites ordered by performance and by trend, so outliers surface in both directions.
Group segmentation
Report by region, brand or franchisee as well as across the whole estate.
Scoped versions
Regional managers receive only their own locations, from the same underlying data.
Period comparison
Current period against previous, so movement is visible rather than only position.
Consistent metrics
The same measures across every location, which is what makes comparison legitimate.
White-label output
Your branding throughout for franchise networks and agency use.
Scheduled delivery
Weekly or monthly cadence without anyone assembling anything.
Exception highlighting
Locations falling outside expected ranges flagged rather than left to be spotted.
From setup to first result
- 1
Group the locations
By region, brand or franchisee. Grouping determines whether the rollup means anything.
- 2
Choose the metrics
A small consistent set. Reporting everything available buries the two or three figures that drive decisions.
- 3
Set the comparison period
Month against previous month for most estates, quarter for slower-moving markets.
- 4
Decide who receives what
Leadership gets the rollup, operators get their own section, regionals get their group.
- 5
Enable exception flags
Locations outside expected ranges highlighted, so nobody has to scan the whole list.
- 6
Schedule delivery
Monthly for reporting, weekly only where the report drives an operational routine.
- 7
Review the ranking together
The bottom of the list is the agenda. Treat it as support rather than as a league table.
What changes with Multi-Location Report
- Reporting only the aggregate
- Publishing the ranking as a league table
- Using different metrics per location
- Sending everyone the full estate report
- Weekly rollup reporting
- Averages conceal weak sites
- Operators need their own numbers
- One document prevents disputes
- Ranking creates a conversation
- Trend matters as much as position
Averages conceal weak sites
A healthy estate average routinely hides several locations doing badly enough to matter commercially.
Operators need their own numbers
A brand aggregate tells a location manager nothing about their own site.
One document prevents disputes
Everyone working from the same figures removes arguments about whose data is correct.
Ranking creates a conversation
A list is reference. A ranking identifies who needs help, which is the point of the exercise.
Trend matters as much as position
A strong site declining deserves attention before a weak site holding steady.
Consistent metrics make comparison fair
Different measures per location makes the comparison meaningless and the report contested.
What it measures
- Estate-wide averages
- Performance per location
- Trend direction per site
- Locations flagged as exceptions
- Group-level summaries
- Period-on-period change
What you get out of it
Weak sites stay visible
No hiding inside an estate average.
One report, several audiences
Leadership, regional and operator views.
Fair comparison
The same metrics everywhere.
Direction, not just position
Period-on-period movement included.
Exceptions surface
Outliers flagged automatically.
No assembly
Scheduled and generated.
What Multi-Location Report produces
Every output is exportable and white-label, with your branding and none of ours.
Estate rollup
Summary across all locations.
Location ranking
Sites ordered by performance and trend.
Per-location detail
Individual sections for each site.
Group summaries
Region, brand or franchisee views.
Exception list
Locations outside expected ranges.
Period comparison
Current against previous.
Who uses Multi-Location Report
Send branded reports on a schedule and stop assembling decks by hand.
Give leadership the rollup and operators their own detail from one report.
Report per franchisee and across the network without duplicating work.
See plainly whether the last three months moved anything.
Get more out of it
- Rank locations rather than listing them. Ranking is what turns a document into a decision.
- Keep the metric set small and consistent, or comparison becomes contested and the report gets ignored.
- Give operators their own section. A brand aggregate tells a location manager nothing useful.
- Report monthly. Weekly rollups mostly show fluctuation and invite reacting to noise.
- Use exception flags so nobody has to scan the whole list to find the problems.
- Treat the bottom of the ranking as a support list, not a league table, or locations start managing the metric.
Reporting only the aggregate
It is precisely how four failing sites stay invisible for a quarter while the average looks fine.
Publishing the ranking as a league table
Locations begin managing the metric rather than the business, and the report stops reflecting reality.
Using different metrics per location
Comparison becomes meaningless, and the first thing anyone does is dispute the figures.
Sending everyone the full estate report
Operators ignore a document mostly about other people’s locations.
Weekly rollup reporting
It surfaces normal fluctuation as if it were signal and consumes time producing no additional insight.
Manually vs with Multi-Location Report
| Doing it manually | With Multi-Location Report |
|---|---|
| Estate average only | Rollup with per-location detail |
| Locations listed alphabetically | Ranked by performance and trend |
| Everyone gets the same document | Scoped versions per audience |
| Metrics vary by location | One consistent metric set |
| Problems spotted by scanning | Exceptions flagged automatically |
| Assembled manually each month | Generated and scheduled |
- Group locations meaningfully
- Pick a small consistent metric set
- Set the comparison period
- Define who receives which version
- Enable exception flagging
- Schedule monthly delivery
- Use the ranking as a support agenda
Multi-Location Report is 1 of 42 tools you get
Every tool below is on the same plan at the same price. Nothing here is an add-on, an upgrade, or a separate subscription.
Rank & Visibility
Manage Profiles
Posts & Automation
Reviews & Reputation
Reports & White-Label
Others vs Local SEO Tool
How the usual pricing and packaging in this category compares with ours.
“Other tools” describes the common pattern across the category, not any one named product.
Multi-Location Report is included on every plan
One flat price per location covers all 42 tools. There is no higher tier, no add-on, and no per-seat charge.
- All 42 tools on every plan
- No per-seat charges
- No setup fee and no contract
- Cancel or change locations any time
Multi-Location Report questions
What is a multi-location report?
A single report rolling performance up across locations while keeping per-location detail underneath, so leadership and operators work from the same data.
Can locations be compared directly?
Yes. Locations are ranked so outliers are obvious in both directions, which is what makes the report actionable.
Can regional managers get their own version?
Yes, scoped to the locations they are responsible for, generated from the same underlying data.
Weekly or monthly?
Monthly for reporting. Weekly only where the report drives a specific operational routine, since it otherwise surfaces noise.
Why not just send the estate average?
Because it conceals the locations doing badly, which are exactly the ones the report should be surfacing.
Should I publish the ranking to all locations?
Carefully. Treated as a league table, locations start managing the metric rather than the business.
Can I report by region or brand?
Yes, and grouping is what makes the rollup meaningful in a large or multi-brand estate.
What metrics should be included?
A small consistent set — rankings, profile performance, reviews. Reporting everything buries what matters.
Is it white-labelled?
Yes, with your branding throughout, which matters for franchise networks and agencies.
Can it be scheduled?
Yes, so reporting never depends on anyone remembering to assemble it.
What are exception flags?
Locations falling outside expected ranges, highlighted so nobody has to scan the full list to find problems.
Does it show trend as well as position?
Yes. Period-on-period comparison is included, since a declining strong site matters more than a stable weak one.
How does this differ from the portfolio report?
This covers one client or brand’s estate. The portfolio report covers every client an agency manages.
Can operators see other locations?
That is configurable. Many estates show only their own; others show anonymised comparison.
How many locations can it cover?
No limit. Pricing is per location and the report scales with the estate.
Can I add commentary?
Yes, and it substantially improves how the report is received, particularly by non-specialist readers.
What if metrics differ by location type?
Keep the core set consistent and add supplementary sections, or comparison becomes contested.
Should franchisees receive it?
Usually yes, scoped to their own sites, which supports the relationship better than sending nothing.
How long should the report be?
Short enough to be read. A summary, a ranking and per-location detail is generally sufficient.
What is the most common mistake?
Reporting the aggregate only, which is how a handful of failing locations remain invisible for months.
Every tool. One price. No add-ons.
$5.33 per location per month gets you Multi-Location Report and the other 41 tools.