Store Locator
Put a find-a-store map on your site that pulls live details from every profile.
A store locator embeds a find-a-store map on your website fed by live profile data, so hours and details stay current and visitors reach the right branch in a couple of taps.
What it does
A visitor who cannot quickly find their nearest branch leaves. This is one of the most reliably measurable behaviours on a multi-location website, and one of the most commonly under-served — the typical solution is a static list of addresses on a contact page, which works badly on desktop and worse on a phone.
Static lists also go stale. Hours change, a branch relocates, a phone number is updated on the Google profile and not on the website, and the list quietly becomes a source of wrong information that customers act on before discovering the error.
A locator fed from live profile data solves both problems at once. It shows the nearest locations with current details, sorted by distance, on a map that works on a phone. Because the data comes from the profiles, it cannot go stale independently of them.
The one thing a locator does not do is rank. A map widget is not crawlable content, so a business relying on a locator alone has no indexable page per location. Pairing it with location pages is what turns findability on your site into findability in search.
Everything Store Locator gives you
Live profile data
Hours, address and contact details pulled from your profiles, so the locator cannot go stale independently.
Distance sorting
Nearest locations first, which is the entire point and frequently missing from static lists.
Map and list views
A map for orientation and a list for scanning, since different visitors use each.
Service area support
Handles businesses that serve a territory as well as those with fixed addresses.
Mobile-optimised
Designed for phones, where most people looking for a nearby branch actually are.
Styled to your site
Colours, typography and layout matched so it looks embedded rather than pasted in.
Filtering
Filter by service, facility or opening status where locations genuinely differ.
Directions handoff
One tap to directions in the visitor’s own maps application.
Simple embed
One snippet, no ongoing maintenance as locations change.
From setup to first result
- 1
Connect the locations
The locator reads live profile data, so profiles should be accurate before embedding it.
- 2
Choose map and list layout
Most sites want both. A map alone is hard to scan; a list alone is hard to orient.
- 3
Enable distance sorting
Nearest first. This is the behaviour visitors expect and the reason they use a locator at all.
- 4
Add filters if locations differ
Only where the difference is real — filtering by services that every branch offers just adds friction.
- 5
Style to match your site
A locator that looks foreign undermines trust at exactly the moment the visitor is deciding.
- 6
Embed and test on mobile
Check on an actual phone. Locators are used on phones more than anything else on a local site.
- 7
Pair with location pages
The locator handles findability on your site; location pages handle findability in search.
What changes with Store Locator
- Embedding a locator with no location pages
- Listing locations without distance sorting
- Leaving it visually foreign
- Ignoring mobile testing
- Adding filters nobody needs
- Visitors leave if they cannot find a branch
- Static lists go stale
- Distance sorting is the expected behaviour
- Mobile is the primary context
- Live data removes a maintenance task
Visitors leave if they cannot find a branch
It is a fast, decisive abandonment and it happens before any other page can help.
Static lists go stale
Hours and numbers change on the profile and not on the page, and customers act on the wrong information.
Distance sorting is the expected behaviour
A list not sorted by proximity fails at the one job a locator exists to do.
Mobile is the primary context
People look for a nearby branch on a phone, frequently while moving.
Live data removes a maintenance task
Nobody has to remember to update the website when a branch changes its hours.
A locator alone cannot rank
Map widgets are not crawlable, so location pages remain necessary for search visibility.
What it measures
- Locations displayed
- Locator interactions
- Directions taps
- Filter usage
- Mobile versus desktop usage
- Data freshness against profiles
What you get out of it
Visitors find the right branch
Distance-sorted, current, on any device.
Details never go stale
Live from the profiles.
No maintenance
New locations appear automatically.
Fits your site
Styled rather than bolted on.
Works on phones
Where most local searches happen.
One tap to directions
Handoff to the visitor’s maps app.
What Store Locator produces
Every output is exportable and white-label, with your branding and none of ours.
Embedded locator
Map and list on your site.
Distance-sorted results
Nearest locations first.
Location detail cards
Hours, address, phone, directions.
Filter controls
Where locations genuinely differ.
Mobile layout
Phone-optimised rendering.
Embed snippet
One paste, no maintenance.
Who uses Store Locator
Ship location pages, schema and locators for clients without a development queue.
Give every location a page that can rank and a route from the homepage to it.
Roll out consistent local pages across the network at once.
Turn profile visibility into enquiries on your own site.
Get more out of it
- Sort by distance. A locator that does not do this fails at its only job.
- Style it to match your site so it reads as part of the page rather than a third-party widget.
- Test on an actual phone, since that is the dominant context for finding a nearby branch.
- Only add filters where locations genuinely differ — unnecessary filtering adds friction.
- Pair it with indexable location pages, because a map widget cannot rank.
- Keep profiles accurate, since the locator now inherits whatever they contain.
Embedding a locator with no location pages
Nothing is crawlable, so the business has findability on its own site and none in search.
Listing locations without distance sorting
It repeats the static-list problem with extra loading time and no benefit.
Leaving it visually foreign
A widget clearly belonging to another site undermines trust at the moment of decision.
Ignoring mobile testing
A desktop-tuned map frequently crowds badly on a phone, which is the primary context.
Adding filters nobody needs
Filtering by services every branch offers adds a step and helps nobody.
Manually vs with Store Locator
| Doing it manually | With Store Locator |
|---|---|
| Static address list on a contact page | Live map with distance sorting |
| Details go stale independently | Pulled live from profiles |
| Manual updates when a branch changes | Updates automatically |
| Generic third-party widget styling | Matched to your site design |
| Poor phone experience | Mobile-optimised by default |
| No directions handoff | One tap to the visitor’s maps app |
- Connect and verify the location profiles
- Enable map and list views
- Turn on distance sorting
- Add filters only where useful
- Style to match your site
- Test on a real phone
- Add indexable location pages alongside
Store Locator is 1 of 42 tools you get
Every tool below is on the same plan at the same price. Nothing here is an add-on, an upgrade, or a separate subscription.
Rank & Visibility
Manage Profiles
Posts & Automation
Reviews & Reputation
Reports & White-Label
Others vs Local SEO Tool
How the usual pricing and packaging in this category compares with ours.
“Other tools” describes the common pattern across the category, not any one named product.
Store Locator is included on every plan
One flat price per location covers all 42 tools. There is no higher tier, no add-on, and no per-seat charge.
- All 42 tools on every plan
- No per-seat charges
- No setup fee and no contract
- Cancel or change locations any time
Store Locator questions
What is a store locator?
An embedded map and list on your website showing your locations with live details, sorted by distance from the visitor.
Does it handle service areas?
Yes, alongside fixed addresses, which matters for businesses that travel to the customer.
Is each location indexable?
No. A map widget is not crawlable content, which is why pairing it with AI Location Pages matters for search.
Can I style it to match my site?
Yes — colours, typography and layout, so it reads as part of the page rather than a third-party embed.
Does it update when a branch changes?
Yes. Details are pulled live from the profiles, so the locator cannot go stale independently.
Does it work on mobile?
Yes, and it is designed mobile-first because that is the dominant context for finding a nearby branch.
Can visitors get directions?
Yes, with one tap into their own maps application.
Can I filter locations?
Yes, by service, facility or opening status — though only add filters where locations genuinely differ.
How many locations can it show?
No practical limit, with distance sorting keeping the nearest results at the top regardless of estate size.
Does it slow the page down?
It is built to load efficiently. Placement matters more than weight for perceived speed.
Where should I put it?
On a dedicated find-a-store page and linked from the header, since visitors look for it deliberately.
Does it help SEO?
Indirectly, by improving engagement. Direct search visibility comes from indexable location pages.
Can I show opening status?
Yes, derived from profile hours, which is one of the most useful things a locator can display.
What if a location has no profile?
It should have one. The locator reads profile data, and an unclaimed location is invisible to it.
Can I embed it on multiple pages?
Yes, using the same snippet wherever it is useful.
Does it support multiple countries?
Yes, anywhere your locations operate.
How do I test it properly?
On a real phone, from a location away from your office, which is how customers will actually use it.
Can I control which locations appear?
Yes, by selection or grouping, which matters where some sites are not customer-facing.
What is the most common mistake?
Embedding a locator and having no crawlable page per location, which leaves search visibility unchanged.
What is the quickest win?
Distance sorting. Many existing locators list branches alphabetically, which defeats the purpose entirely.
Every tool. One price. No add-ons.
$5.33 per location per month gets you Store Locator and the other 41 tools.