Review Widget
Embed your live reviews on your own website, updating automatically as new ones arrive.
A review widget embeds live reviews on your own website, updating automatically as new ones arrive, so social proof appears at the point where a visitor decides whether to enquire.
What it does
Reviews do most of their persuading on your own website, not on your Google profile. Someone who arrived from a search, read your services page and is deciding whether to enquire is at the exact moment where social proof matters — and at that moment your reviews are on a different site they would have to go and find.
The usual substitute is a testimonials page: three quotes, no dates, no source, chosen by the business. Everyone reading understands the selection was favourable, which is why it persuades far less than the business hoped. Curated praise is discounted automatically.
An embedded widget shows live reviews from your actual profile, updating as new ones arrive. The source is verifiable, the dates are recent, and nothing was hand-picked — which is precisely why it carries weight that a testimonials page does not.
The temptation to filter it back into a testimonials page should be resisted. A wall of nothing but five stars reads as filtered, because it is. A visible mix, dominated by good reviews but not exclusively, is more credible and converts better.
Everything Review Widget gives you
Live review embed
Displays reviews pulled from your profile, updating automatically as new ones arrive.
Multi-location support
Show reviews for one location or aggregate across the brand, depending on the page.
Filter controls
Choose which reviews display by rating or recency, with the caveat that filtering too hard reduces credibility.
Style customisation
Match the widget to your site’s typography, colour and spacing rather than dropping in a foreign-looking block.
Layout options
Grid, carousel or list, so the widget fits the page rather than dictating its design.
Lightweight loading
Loads asynchronously so it does not delay the page, which matters for both users and search.
Rating summary
Show the aggregate rating and count alongside individual reviews.
Responsive by default
Works on mobile without a separate configuration, which is where most local traffic reads it.
Simple embed
One snippet, pasted once, with no maintenance afterwards.
From setup to first result
- 1
Choose what to display
One location for a location page, aggregated for a homepage. Matching the page context matters.
- 2
Set filters carefully
Recency is a reasonable filter. Rating filtering should be light, because an all-five-star wall reads as curated.
- 3
Style it to your site
Match typography and colour. A widget that looks embedded persuades better than one that looks bolted on.
- 4
Pick the layout
Carousel for a homepage strip, grid for a dedicated reviews section, list for a sidebar.
- 5
Paste the embed
One snippet on the page. Nothing to maintain afterwards — new reviews appear automatically.
- 6
Place it near the decision
Beside the enquiry form or pricing, not in the footer. Proximity to the action is most of the effect.
- 7
Check on mobile
Most local traffic reads on a phone, and layouts that work on desktop sometimes crowd on small screens.
What changes with Review Widget
- Showing only five-star reviews
- Putting it in the footer
- Aggregating reviews on location pages
- Leaving it visually foreign
- Ignoring mobile layout
- The decision happens on your site
- Curated testimonials are discounted
- Live reviews are verifiable
- Recency signals an active business
- Placement drives the effect
The decision happens on your site
Reviews left only on the profile work for people who found you there, not for people already on your page.
Curated testimonials are discounted
Readers know a testimonials page is selected, and adjust their trust accordingly.
Live reviews are verifiable
A widget pulling from your actual profile carries the credibility a hand-typed quote cannot.
Recency signals an active business
Dated reviews from this month persuade more than undated quotes of unknown age.
Placement drives the effect
Reviews beside the enquiry form convert; reviews in the footer are decoration.
Automatic updating removes maintenance
A testimonials page ages. A widget does not, because nobody has to remember to update it.
What it measures
- Reviews displayed per page
- Aggregate rating shown
- Review recency in the feed
- Widget load performance
- Locations with a widget deployed
- Placement relative to conversion points
What you get out of it
Social proof at the decision point
Reviews where the visitor is deciding.
More credible than testimonials
Live, dated, unfiltered, verifiable.
Zero maintenance
New reviews appear automatically.
Fits your design
Styled to match rather than bolted on.
Fast
Asynchronous loading, no page delay.
Works per location
Location pages show their own reviews.
What Review Widget produces
Every output is exportable and white-label, with your branding and none of ours.
Embeddable widget
The snippet to paste on any page.
Rating summary
Aggregate rating and review count.
Review feed
Live individual reviews with dates.
Layout variants
Grid, carousel or list configurations.
Per-location embeds
Separate widgets for each location page.
Style configuration
Typography, colour and spacing settings.
Who uses Review Widget
Handle review response across a client base with consistent tone and measurable response rates.
See reputation by location and catch the branch dragging the average down.
Ensure every franchisee responds, without head office writing every reply.
Answer every review quickly without it becoming a daily chore.
Get more out of it
- Place it beside the enquiry form or pricing, not in the footer. Proximity to the decision is most of the value.
- Do not filter to five stars only. A visible mix reads as honest and converts better than a curated wall.
- Match your site typography and colour so it looks embedded rather than pasted in.
- Use per-location widgets on location pages so the reviews shown are for the branch being considered.
- Check the mobile layout specifically, since that is where most local visitors will read it.
- Show dates. Recent reviews persuade considerably more than undated quotes.
Showing only five-star reviews
It reads as filtered because it is, and readers discount it exactly as they discount a testimonials page.
Putting it in the footer
Reviews persuade at the moment of decision. In the footer they are seen after the decision has been made or abandoned.
Aggregating reviews on location pages
A visitor considering the Leeds branch wants Leeds reviews, not a brand-wide average that tells them nothing local.
Leaving it visually foreign
A widget that clearly belongs to another site undermines the trust it was meant to build.
Ignoring mobile layout
Most local traffic is on a phone, and a desktop-tuned grid frequently crowds badly on small screens.
Manually vs with Review Widget
| Doing it manually | With Review Widget |
|---|---|
| Hand-typed testimonials page | Live reviews pulled from your profile |
| Quotes with no date or source | Dated, verifiable, attributed |
| Manually updated, then forgotten | Updates automatically as reviews arrive |
| Brand-wide quotes on every page | Per-location reviews on location pages |
| Generic embed styling | Matched to your typography and colour |
| Heavy third-party script | Lightweight asynchronous loading |
- Decide per-location or aggregated per page
- Keep rating filtering light
- Style to match your site
- Choose a layout that fits the page
- Place it beside the enquiry point
- Paste the embed once
- Check the mobile rendering
Review Widget is 1 of 42 tools you get
Every tool below is on the same plan at the same price. Nothing here is an add-on, an upgrade, or a separate subscription.
Rank & Visibility
Manage Profiles
Posts & Automation
Reviews & Reputation
Reports & White-Label
Others vs Local SEO Tool
How the usual pricing and packaging in this category compares with ours.
“Other tools” describes the common pattern across the category, not any one named product.
Review Widget is included on every plan
One flat price per location covers all 42 tools. There is no higher tier, no add-on, and no per-seat charge.
- All 42 tools on every plan
- No per-seat charges
- No setup fee and no contract
- Cancel or change locations any time
Review Widget questions
What is a review widget?
An embed that displays live reviews from your Business Profile on your own website, updating automatically as new reviews arrive.
Will it slow my site down?
No. It loads asynchronously and is lightweight, so it does not block page rendering.
Can I show reviews from several locations?
Yes, either aggregated for a homepage or filtered per location for individual location pages.
Should I show only high ratings?
No. An all-five-star wall reads as filtered and is discounted by readers. A visible mix is more credible.
Where should I place it?
Beside the enquiry form or pricing, where the decision happens. Footer placement wastes most of the effect.
Does it update automatically?
Yes. New reviews appear without touching the embed code, which is the main advantage over a testimonials page.
Can I match it to my site design?
Yes — typography, colour, spacing and layout are all configurable so it looks embedded rather than bolted on.
Does showing reviews help SEO?
Indirectly. It improves conversion and time on page. Review markup for rich results requires genuine reviews and is handled separately.
Can I show the aggregate rating?
Yes, alongside individual reviews, which gives both the summary and the substance.
What layouts are available?
Grid, carousel and list, so the widget fits the page rather than dictating its layout.
Does it work on mobile?
Yes, responsively by default, and worth checking specifically since most local traffic reads on a phone.
How many reviews should I show?
Enough to be credible without dominating the page — typically five to ten visible with more accessible.
Can each location page show its own reviews?
Yes, and it should. A visitor considering one branch wants that branch’s reviews.
Are dates shown?
Yes, and they should be. Recent reviews persuade considerably more than undated quotes.
What if I get a bad review?
It appears, which is what makes the widget credible. Your reply appears alongside it, which is what makes it reassuring.
Can I remove a specific review from the widget?
Heavy filtering undermines the credibility the widget provides. Light recency filtering is reasonable; hiding criticism is not.
Does it require maintenance?
No. Paste once and it stays current, unlike a testimonials page that ages the moment it is published.
Can I use it on a landing page?
Yes, and near the form is where it performs best.
Does it work with any website platform?
Yes, anywhere you can paste an embed snippet.
What is the biggest mistake people make?
Filtering to perfect reviews and putting it in the footer — the two changes that remove almost all of the benefit.
Every tool. One price. No add-ons.
$5.33 per location per month gets you Review Widget and the other 41 tools.