Synup charges a base plan plus about $35 per location on top. 15 alternatives compared on price, trial and contract.
Pricing checked August 2026. Every figure comes from the vendor own published pricing, or from reported pricing where they do not publish one.
Synup is built for agencies, which is a real strength. The problem people hit is that the price has two parts. A base plan from $99 to $999 a month, and roughly $35 per location on top of it. Working out what you will actually pay needs your location count first, and the number climbs faster than the headline suggests.
Why businesses look for Synup alternatives
Two costs, not one
A base plan and a per location fee. The advertised price is only ever part of the bill.
Hard to work out in advance
Until you know your final location count you cannot compare it against anything priced per location only.
The per location fee dominates at scale
At thirty locations, roughly $35 each is more than most base plans, so the base fee becomes the smaller half.
Demo led rather than try it
You go through a sales conversation rather than starting and finding out whether the team uses it.
What Synup is genuinely good at
Worth saying plainly, because a comparison that claims the other product is bad at everything is not one you should trust. Where it genuinely beats us, we say so.
- Built with agencies in mind rather than retrofitted for them.
- Listings distribution and reputation in one place.
If those are the things you need most, Synup may well be the right answer and you can stop reading here.
All 15 next to Synup
Price and commercial terms, which is where these actually differ. Feature lists all look the same on a website.
| Tool | Price | Terms |
|---|---|---|
| Synup | Startup $99, Agency $249, Scale $999 a month, plus about $35 per location | Monthly or annual, annual saves about 20 per cent |
| Local SEO Tool | $5.33 per location per month | No contract, cancel any month |
| BrightLocal | Track $39, Manage $49, Grow $59 per location per month | Monthly or annual, annual saves up to about 26 per cent |
| Uberall | Not published. Quote on request | Annual agreements |
| Yext | Self serve $199 to $999 per location per year. Larger deals quoted | Annual billing only, typically 12 or 24 month minimum commitments |
| Moz Local | Lite $20, Preferred $30, Elite $40 per location per month | Monthly or annual, annual saves up to about 25 per cent |
| GMBapi | From about 4 to 7 euro per location per month by estate size | Monthly |
| Birdeye | $299 to $449 per location per month | 12 month minimum, auto renewing, with 90 days written cancellation notice |
| Whitespark | Rank tracker from $25 a month. Reputation from $79. Managed GBP service $497 a month | Monthly |
| Local Falcon | Credit packages from about $25 to $200 a month | Monthly |
| Semrush Local | Base $30, Essentials $50, Pro $60 per location per month | Monthly or annual |
| Localo | From about $49 a month | Monthly |
| Local Viking | Single $39 up to Enterprise $200 a month by listing count | Monthly |
| SearchAtlas | Starter $99, Growth $199, Pro $399 a month | Monthly or annual, annual saves about 20 per cent |
| Local Dominator | Lite $39, Advanced $59, Pro $97, Powerhouse $197, Enterprise $399 a month | Monthly |
| RightChoice.AI | Not published | Not published |
Scroll the table sideways on a phone. Trial terms are listed against each tool below.
The 15 alternatives, one by one
What each is for, where it wins and where it does not. Nothing here wins everywhere, including us.
Local SEO Tool
This is usBest for. Anyone who wants rank tracking, profile management, reviews and reporting without paying per feature or signing a year.
- Price
- $5.33 per location per month
- Trial
- Three day free trial
- Terms
- No contract, cancel any month
- All 42 tools on the single plan. Nothing sits behind a higher tier.
- Priced per location only. Adding your team costs nothing.
- Starts at one location. No minimum.
- Newer than the names below, so there is less third party review history to read.
- Not an enterprise procurement product. If you need a named account manager and a signed MSA, the enterprise vendors are built for that and we are not.
BrightLocal
Best for. Agencies and businesses that want a well known local SEO toolset and are happy to pick a tier.
- Price
- Track $39, Manage $49, Grow $59 per location per month
- Trial
- 14 day free trial, no card required
- Terms
- Monthly or annual, annual saves up to about 26 per cent
- Long established, widely used, and a lot of people already know how it works.
- A genuine free trial with no card, which most of this category does not offer.
- Strong citation and audit tooling.
- Features are split across tiers. Listings sync starts at Manage and review management only arrives on Grow.
- That means the tools most local businesses actually want tend to sit on the most expensive plan.
- Cost climbs with location count. Grow at 50 locations is listed at $449 a month.
Uberall
Best for. Large chains and enterprise brands with 25 or more locations and a procurement process.
- Price
- Not published. Quote on request
- Trial
- No free trial
- Terms
- Annual agreements
- Built for large estates and wide publisher networks.
- Strong on listings distribution across many directories at once.
- A 25 location minimum, so smaller businesses and growing chains cannot buy it at all.
- No published pricing and no free trial, so evaluating it means booking a sales call first.
- Add ons for posting, local pages and messages sit outside the base packages.
Yext
Best for. Enterprises that need listings synchronised across a very wide publisher network and have budget for it.
- Price
- Self serve $199 to $999 per location per year. Larger deals quoted
- Trial
- No self serve trial on the enterprise path
- Terms
- Annual billing only, typically 12 or 24 month minimum commitments
- The widest publisher network in the category.
- Built for large, complex estates with governance requirements.
- Annual billing only, with 12 to 24 month minimum commitments.
- Mid market deployments are commonly quoted in the tens of thousands per year.
- You are largely paying for listings distribution. Rank tracking and review workflow are a different shape of product.
Moz Local
Best for. Businesses whose problem is listing accuracy and citations, not the whole local SEO job.
- Price
- Lite $20, Preferred $30, Elite $40 per location per month
- Trial
- No open ended free tier
- Terms
- Monthly or annual, annual saves up to about 25 per cent
- Simple, cheap and good at the one thing it does.
- A trusted name with a long history in SEO.
- Listings focused. It is not a rank tracker, a review workflow or a reporting suite.
- Extra data aggregators cost more on top, and are limited to the higher tiers.
- You will usually end up buying something else alongside it.
GMBapi
Best for. Large estates that want GBP management and reporting cheaply per location.
- Price
- From about 4 to 7 euro per location per month by estate size
- Trial
- Two week free trial, and a free version
- Terms
- Monthly
- Genuinely cheap per location at scale.
- A two week free trial and a free version.
- Setup and support included.
- Focused on GBP management and reporting rather than the whole local SEO job.
- Pricing is built around large estates, so the value case is weaker at a handful of locations.
Birdeye
Best for. Businesses whose main problem is reviews and customer messaging, and who can absorb an enterprise price.
- Price
- $299 to $449 per location per month
- Trial
- Demo rather than a self serve trial
- Terms
- 12 month minimum, auto renewing, with 90 days written cancellation notice
- Deep review and messaging feature set, and it is well regarded by the businesses that use it.
- Wide integration list into CRM and practice management systems.
- Reported onboarding fees of $500 to $1,500 per location before the platform sends a single review request.
- A 12 month auto renewing contract with 90 days written notice to cancel.
- Integration fees of $500 to $2,000 reported for connecting a CRM or POS.
Whitespark
Best for. People who want one specific job done well and are happy to buy it on its own.
- Price
- Rank tracker from $25 a month. Reputation from $79. Managed GBP service $497 a month
- Trial
- Varies by product
- Terms
- Monthly
- Genuinely good at citations, which is what they are known for.
- The rank tracker is inexpensive and covers unlimited domains and locations.
- Real local SEO expertise behind the products.
- Separate subscriptions rather than one login, so costs and logins add up as you add jobs.
- No single place where rank, reviews and profile health sit together.
Local Falcon
Best for. Anyone who needs excellent grid scanning and nothing else.
- Price
- Credit packages from about $25 to $200 a month
- Trial
- Credit based, so you can start small
- Terms
- Monthly
- The geo grid reporting is excellent and it is what they focus on entirely.
- Credits mean you can start very cheaply if you scan occasionally.
- Grid tracking only. No profile management, no review workflow, no listings.
- Credits mean the cost scales with how much you scan, which is hard to budget when scanning grows.
- You will need other tools alongside it to do the rest of the job.
Semrush Local
Best for. Teams already paying for Semrush who want local bolted onto what they use.
- Price
- Base $30, Essentials $50, Pro $60 per location per month
- Trial
- Free trial on the Semrush platform
- Terms
- Monthly or annual
- Sits inside a toolset a lot of marketers already have open.
- Listing management and review tools on the higher tiers.
- Map rank tracking included as credits.
- Listing management only arrives on the higher tiers.
- Rank tracking runs on credits, so heavy scanning costs more than the headline.
- You are buying into the wider Semrush account model, which is a bigger commitment than a local tool.
Localo
Best for. One location businesses and freelancers who want something simple.
- Price
- From about $49 a month
- Trial
- Free trial available
- Terms
- Monthly
- Simple and quick to get going with.
- Priced for a single location rather than an estate.
- Free tools you can try in a browser.
- Built around a small number of locations, so it stretches at scale.
- Not the tool for an agency running dozens of client estates.
Local Viking
Best for. People who want geo grid tracking and GBP posting in one cheap tool.
- Price
- Single $39 up to Enterprise $200 a month by listing count
- Trial
- No free tier
- Terms
- Monthly
- Geo grid tracking and GBP posting together at a low price.
- White label reporting on the higher tiers.
- Straightforward pricing by listing count.
- Credits for keywords and grid scans cap how much you can actually run.
- No free tier, so you commit before you try it.
- Narrower than a full local SEO platform.
SearchAtlas
Best for. Agencies wanting general SEO and local in the same subscription.
- Price
- Starter $99, Growth $199, Pro $399 a month
- Trial
- Free trial available
- Terms
- Monthly or annual, annual saves about 20 per cent
- Covers general SEO as well as local, so it replaces more than one tool.
- Seats and projects included rather than charged per location.
- Priced by seats and projects, so a multi location local job is not what the pricing is shaped around.
- Local is one part of a much wider product, and depth varies.
Local Dominator
Best for. Agencies that want white label reporting at a low base price.
- Price
- Lite $39, Advanced $59, Pro $97, Powerhouse $197, Enterprise $399 a month
- Trial
- First month offer rather than a standard free trial
- Terms
- Monthly
- White label reporting on every tier, which most competitors reserve for higher plans.
- Low entry price.
- Credit based, so the sticker price is not what heavy scanning actually costs.
- Add ons on top. An AI tracker at about $49 per site and a citations builder at about $35 per location.
RightChoice.AI
Best for. Businesses looking for an AI first approach to local search.
- Price
- Not published
- Trial
- Contact them
- Terms
- Not published
- AI led approach to local SEO and profile work.
- Newer product, so it is built around how search works now.
- No published pricing at the time of writing, so comparing cost means asking.
- Less independent review history than the established names.
Where Local SEO Tool fits, and where it does not
We built this because the pattern above kept repeating. Features split across tiers, a minimum that rules out smaller businesses, or a year long contract for software you wanted to try for a fortnight.
So it is one plan at $5.33 per location per month with all 42 tools on it, priced per location rather than per person, starting at one location, with a three day free trial and no contract.
For the jobs people are usually comparing here, that means a portfolio view of every client, managing every profile in one place and white label reporting sit on the same plan, rather than across three subscriptions or three tiers.
- Newer than the names below, so there is less third party review history to read.
- Not an enterprise procurement product. If you need a named account manager and a signed MSA, the enterprise vendors are built for that and we are not.
See the pricing Browse all 42 tools
Four questions worth asking before you switch
These four decide whether the software still gets opened in month three. Our own answers are on the pricing page.
What is on the plan you can actually afford?
Not what is on the website. Open the pricing page and check which tier holds the feature you are buying this for. In this category it is often not the entry one.
What is the minimum, and the notice period?
A minimum location count decides whether you can buy at all. A notice period decides how long a bad decision lasts.
Can you try it before you commit?
A trial answers the only question that matters, which is whether your team will use it after month two. A demo does not.
What will it cost at the size you are growing into?
Per location pricing compounds. Work out the figure at double your current locations before you sign anything.
The tools this comparison is about
Other comparisons
Synup questions
How much does Synup cost?
Startup is $99 a month, Agency is $249 and Scale is $999, with annual billing saving about 20 per cent. On top of that there is a per location fee of roughly $35 a month.
Is Synup good for agencies?
It is designed for them rather than adapted for them, which shows. Client structure and reporting are handled properly.
What does Synup actually cost for 20 locations?
The base plan plus roughly $35 per location, so the per location part alone is around $700 a month before the base fee. Check current pricing with them, since this is the number that surprises people.
What is a simpler alternative?
Local SEO Tool is $5.33 per location per month with no base fee, so the bill is one multiplication. BrightLocal is per location per tier with no base fee either.
Can I try Synup first?
It is demo led rather than self serve, so evaluation starts with a conversation rather than an account.
All 42 tools. One plan. No contract.
$5.33 per location per month, starting at one location, with a three day free trial and nothing held back for a higher tier.