Ranked for the things that decide whether an agency can actually run a client book on it, rather than for feature counts.
Pricing and ratings checked August 2026. Ratings move, and where one could not be confirmed we say so rather than estimate.
Agencies buy differently. What matters is white label reporting, whether the pricing punishes you for putting your whole team on it, whether there is a portfolio view across clients, and whether the reporting is good enough that the client stops asking what you did. Feature lists barely matter. Margin does.
How we ranked these
Ordered for this audience specifically, not reused from another list. These are the five things we weighed.
White label reporting
A report carrying somebody else logo undermines the thing you are selling. Check whether it is included or an add on.
Per seat versus per location
Per seat pricing punishes you for involving the team who would use it, which is how software ends up used by one person.
A portfolio view
The question that matters is which accounts slipped this month. Answering it should not need thirty logins.
Client structure and permissions
Grouping by client, and scoping access, is what separates agency software from software an agency uses.
Reporting time
Half a day a month per client is unbilled work. That is the real cost of bad reporting.
We build one of the tools on this list, and it is first because of how it is priced and packaged for this audience. Every other entry says plainly where it beats us.
The 15 compared
| Tool | Price | Rating |
|---|---|---|
| Local SEO Tool | $5.33 per location per month | Newer, less review history |
| BrightLocal | Track $39, Manage $49, Grow $59 per location per month | 4.6 / 5 on G2 |
| Local Dominator | Lite $39, Advanced $59, Pro $97, Powerhouse $197, Enterprise $399 a month | 3.8 / 5 on Trustpilot |
| Synup | Startup $99, Agency $249, Scale $999 a month, plus about $35 per location | 4.5 / 5 on G2 |
| Whitespark | Rank tracker from $25 a month. Reputation from $79. Managed GBP service $497 a month | 4.6 / 5 on G2 |
| Local Falcon | Credit packages from about $25 to $200 a month | 4.7 / 5 on G2 |
| Semrush Local | Base $30, Essentials $50, Pro $60 per location per month | 4.5 / 5 on G2 |
| SearchAtlas | Starter $99, Growth $199, Pro $399 a month | 4.7 / 5 on Capterra |
| Local Viking | Single $39 up to Enterprise $200 a month by listing count | No confirmed rating |
| Birdeye | $299 to $449 per location per month | 4.7 / 5 on G2 |
| Moz Local | Lite $20, Preferred $30, Elite $40 per location per month | 4.2 / 5 on G2 |
| Yext | Self serve $199 to $999 per location per year. Larger deals quoted | 4.2 / 5 on Capterra |
| Uberall | Not published. Quote on request | 4.3 / 5 on G2 |
| GMBapi | From about 4 to 7 euro per location per month by estate size | No confirmed rating |
| Localo | From about $49 a month | 4.9 / 5 on G2 |
| RightChoice.AI | Not published | No confirmed rating |
The 15, in order
Local SEO Tool
This is usWhite label reporting and a portfolio view on the one plan, priced per location with unlimited team members, so putting the whole account team on it costs nothing.
- Price
- $5.33 per location per month
- Terms
- No contract, cancel any month
- Rating
- Newer, less review history
BrightLocal
The default for a lot of agencies, and reporting is genuinely built for client work. The tier split is the thing to check before you commit a book to it.
- Price
- Track $39, Manage $49, Grow $59 per location per month
- Terms
- Monthly or annual, annual saves up to about 26 per cent
- Rating
- 4.6 / 5 on G2
Local Dominator
White label reporting on every tier, including the $39 entry plan, which most competitors reserve for higher plans. Credits and add ons make the real cost less predictable.
- Price
- Lite $39, Advanced $59, Pro $97, Powerhouse $197, Enterprise $399 a month
- Terms
- Monthly
- Rating
- 3.8 / 5 on Trustpilot
Synup
Agency native rather than adapted, with proper client structure. The base plan plus roughly $35 per location means your margin depends on your location count.
- Price
- Startup $99, Agency $249, Scale $999 a month, plus about $35 per location
- Terms
- Monthly or annual, annual saves about 20 per cent
- Rating
- 4.5 / 5 on G2
Whitespark
The citation work is excellent and well regarded by other agencies. Several separate subscriptions rather than one platform.
- Price
- Rank tracker from $25 a month. Reputation from $79. Managed GBP service $497 a month
- Terms
- Monthly
- Rating
- 4.6 / 5 on G2
Local Falcon
The grid visuals are the most persuasive artefact you can put in front of a client. Credit based, and measurement only.
- Price
- Credit packages from about $25 to $200 a month
- Terms
- Monthly
- Rating
- 4.7 / 5 on G2
Semrush Local
Convenient if your team already works in Semrush. A plan per client location and metered rank credits.
- Price
- Base $30, Essentials $50, Pro $60 per location per month
- Terms
- Monthly or annual
- Rating
- 4.5 / 5 on G2
SearchAtlas
Covers general SEO and local in one subscription with white label reporting, priced by seats and projects rather than locations.
- Price
- Starter $99, Growth $199, Pro $399 a month
- Terms
- Monthly or annual, annual saves about 20 per cent
- Rating
- 4.7 / 5 on Capterra
Local Viking
Cheap grid and posting with white label reporting on the higher tiers. Credit caps decide how much you can actually run.
- Price
- Single $39 up to Enterprise $200 a month by listing count
- Terms
- Monthly
- Rating
- No confirmed rating
Birdeye
Serious reputation software, but the price and the 12 month auto renewing contract make it a hard sell to pass on to clients.
- Price
- $299 to $449 per location per month
- Terms
- 12 month minimum, auto renewing, with 90 days written cancellation notice
- Rating
- 4.7 / 5 on G2
Moz Local
Cheap listings you can bill on, with no rank tracking or reporting depth to build a retainer around.
- Price
- Lite $20, Preferred $30, Elite $40 per location per month
- Terms
- Monthly or annual, annual saves up to about 25 per cent
- Rating
- 4.2 / 5 on G2
Yext
Enterprise listings. Rarely an agency purchase unless your clients are enterprises, given annual only billing and long minimums.
- Price
- Self serve $199 to $999 per location per year. Larger deals quoted
- Terms
- Annual billing only, typically 12 or 24 month minimum commitments
- Rating
- 4.2 / 5 on Capterra
Uberall
Enterprise only, with a 25 location minimum. Relevant only if your clients are large chains.
- Price
- Not published. Quote on request
- Terms
- Annual agreements
- Rating
- 4.3 / 5 on G2
GMBapi
Very cheap per location for profile management across big client estates. Not a client reporting product.
- Price
- From about 4 to 7 euro per location per month by estate size
- Terms
- Monthly
- Rating
- No confirmed rating
Localo
Fine for a freelancer with a handful of clients. It is not built around a client book.
- Price
- From about $49 a month
- Terms
- Monthly
- Rating
- 4.9 / 5 on G2
RightChoice.AI
No published pricing, which makes it hard to price into a retainer.
- Price
- Not published
- Terms
- Not published
- Rating
- No confirmed rating
Frequently asked questions
What is the best local SEO tool for agencies?
BrightLocal is the established default and its reporting is genuinely agency built. Local SEO Tool is the cheaper option with white label reporting, a portfolio view and unlimited team members on the one plan at $5.33 per location.
Which tools include white label reporting?
Local SEO Tool and Local Dominator include it on every plan. BrightLocal and SearchAtlas include it. Several others treat it as a higher tier feature or an add on, so check before you commit.
Should I pay per seat or per location?
Per location, if you have the choice. Per seat pricing means adding an account manager costs money, which is how software ends up used by one person and then abandoned.
How do agencies usually price local SEO?
As a retainer with the software cost absorbed. That is why per location pricing and predictable bills matter more than a low headline rate that scales with usage.
What is the fastest way to lose margin?
Manual reporting. Half a day a month per client is unbilled work nobody enjoys, and it is the first thing worth automating.
All 42 tools. One plan. No contract.
$5.33 per location a month, starting at one location, with a three day free trial.