GMB software is now Google Business Profile software. The name changed in 2021 and the job did not, so this is ranked on the four things that job involves.
Pricing and ratings checked August 2026. Ratings move, and where one could not be confirmed we say so rather than estimate.
Google renamed GMB to Google Business Profile in 2021, but the search term stuck and so did the job. Good GMB software does four things: keeps the profile accurate, keeps it active with posts and photos, handles the reviews attached to it, and tells you whether any of that moved your position on the map. Most tools do two of the four.
How we ranked these
Ordered for this audience specifically, not reused from another list. These are the five things we weighed.
Profile accuracy at scale
Hours, categories, services and attributes, edited in bulk rather than one profile at a time.
Posting and media
A profile that goes quiet slides. Scheduling is what makes posting survive a busy week.
Review handling
Collecting, monitoring and answering reviews is the biggest ongoing job attached to a profile.
Rank measurement
If nothing measures your map position, you cannot tell whether the profile work did anything.
Edit protection
Google applies automatic updates and the public can suggest edits. Both go live without asking you.
We build one of the tools on this list, and it is first because of how it is priced and packaged for this audience. Every other entry says plainly where it beats us.
The 15 compared
| Tool | Price | Rating |
|---|---|---|
| Local SEO Tool | $5.33 per location per month | Newer, less review history |
| BrightLocal | Track $39, Manage $49, Grow $59 per location per month | 4.6 / 5 on G2 |
| Semrush Local | Base $30, Essentials $50, Pro $60 per location per month | 4.5 / 5 on G2 |
| Local Viking | Single $39 up to Enterprise $200 a month by listing count | No confirmed rating |
| GMBapi | From about 4 to 7 euro per location per month by estate size | No confirmed rating |
| Birdeye | $299 to $449 per location per month | 4.7 / 5 on G2 |
| Local Dominator | Lite $39, Advanced $59, Pro $97, Powerhouse $197, Enterprise $399 a month | 3.8 / 5 on Trustpilot |
| Local Falcon | Credit packages from about $25 to $200 a month | 4.7 / 5 on G2 |
| Uberall | Not published. Quote on request | 4.3 / 5 on G2 |
| Yext | Self serve $199 to $999 per location per year. Larger deals quoted | 4.2 / 5 on Capterra |
| Synup | Startup $99, Agency $249, Scale $999 a month, plus about $35 per location | 4.5 / 5 on G2 |
| Localo | From about $49 a month | 4.9 / 5 on G2 |
| Moz Local | Lite $20, Preferred $30, Elite $40 per location per month | 4.2 / 5 on G2 |
| Whitespark | Rank tracker from $25 a month. Reputation from $79. Managed GBP service $497 a month | 4.6 / 5 on G2 |
| SearchAtlas | Starter $99, Growth $199, Pro $399 a month | 4.7 / 5 on Capterra |
| RightChoice.AI | Not published | No confirmed rating |
The 15, in order
Local SEO Tool
This is usCovers all four jobs on one plan. Bulk profile editing, scheduled posts and media, a review inbox with drafted replies, grid rank tracking and alerts when a listing is edited.
- Price
- $5.33 per location per month
- Terms
- No contract, cancel any month
- Rating
- Newer, less review history
BrightLocal
Strong profile auditing and citation work, with posting on Manage and review management on Grow. Two of the four jobs sit above the entry plan.
- Price
- Track $39, Manage $49, Grow $59 per location per month
- Terms
- Monthly or annual, annual saves up to about 26 per cent
- Rating
- 4.6 / 5 on G2
Semrush Local
Profile management, posting and review auto replies from the base plan, with map rank tracking metered by credits.
- Price
- Base $30, Essentials $50, Pro $60 per location per month
- Terms
- Monthly or annual
- Rating
- 4.5 / 5 on G2
Local Viking
Unlimited posting and geo grid tracking at $39 a month, which is the best cheap combination of two of the four jobs. Reviews are not really covered.
- Price
- Single $39 up to Enterprise $200 a month by listing count
- Terms
- Monthly
- Rating
- No confirmed rating
GMBapi
Bulk profile management and reporting at roughly 4 to 7 euro per location, with a free version and a two week trial. No rank tracking or reviews.
- Price
- From about 4 to 7 euro per location per month by estate size
- Terms
- Monthly
- Rating
- No confirmed rating
Birdeye
The best review handling here by some distance, at $299 to $449 per location per month with a 12 month auto renewing contract.
- Price
- $299 to $449 per location per month
- Terms
- 12 month minimum, auto renewing, with 90 days written cancellation notice
- Rating
- 4.7 / 5 on G2
Local Dominator
Profile management and grid scanning with white label reporting on every tier. Credit based, with add ons on top.
- Price
- Lite $39, Advanced $59, Pro $97, Powerhouse $197, Enterprise $399 a month
- Terms
- Monthly
- Rating
- 3.8 / 5 on Trustpilot
Local Falcon
Grid rank measurement only, and the best at it. Nothing here manages the profile itself.
- Price
- Credit packages from about $25 to $200 a month
- Terms
- Monthly
- Rating
- 4.7 / 5 on G2
Uberall
Enterprise profile and presence management with a 25 location minimum and no published pricing.
- Price
- Not published. Quote on request
- Terms
- Annual agreements
- Rating
- 4.3 / 5 on G2
Yext
Profile data distributed across the widest publisher network, on annual contracts with long minimums.
- Price
- Self serve $199 to $999 per location per year. Larger deals quoted
- Terms
- Annual billing only, typically 12 or 24 month minimum commitments
- Rating
- 4.2 / 5 on Capterra
Synup
Profile and listings management with reputation, priced as a base plan plus roughly $35 per location.
- Price
- Startup $99, Agency $249, Scale $999 a month, plus about $35 per location
- Terms
- Monthly or annual, annual saves about 20 per cent
- Rating
- 4.5 / 5 on G2
Localo
A simple guided way to keep one profile in good shape, which suits an owner rather than an operator.
- Price
- From about $49 a month
- Terms
- Monthly
- Rating
- 4.9 / 5 on G2
Moz Local
Keeps profile data consistent across directories. Not a posting or review tool.
- Price
- Lite $20, Preferred $30, Elite $40 per location per month
- Terms
- Monthly or annual, annual saves up to about 25 per cent
- Rating
- 4.2 / 5 on G2
Whitespark
A managed Google Business Profile service at about $497 a month, which is people rather than software.
- Price
- Rank tracker from $25 a month. Reputation from $79. Managed GBP service $497 a month
- Terms
- Monthly
- Rating
- 4.6 / 5 on G2
SearchAtlas
Profile support inside a wider SEO platform priced by seats and projects.
- Price
- Starter $99, Growth $199, Pro $399 a month
- Terms
- Monthly or annual, annual saves about 20 per cent
- Rating
- 4.7 / 5 on Capterra
RightChoice.AI
AI led profile optimisation, with no published pricing to compare.
- Price
- Not published
- Terms
- Not published
- Rating
- No confirmed rating
Frequently asked questions
What is GMB software?
Software for managing a Google Business Profile. Google renamed Google My Business to Google Business Profile in 2021, but the GMB name stuck. Good tools keep the profile accurate, keep it active, handle reviews and measure your map position.
Is GMB still called GMB?
Officially no. It became Google Business Profile in 2021 and the standalone app was retired. In practice everyone still says GMB, which is why the search term has not gone away.
What is the best GMB management software?
For all four jobs on one plan, Local SEO Tool at $5.33 per location per month. For review handling specifically, Birdeye is the strongest and the most expensive. For grid measurement alone, Local Falcon.
Can I manage Google Business Profile for free?
Yes, directly in Google, and for one location that is often enough. Software earns its place once you have several profiles, or reviews arriving faster than anyone answers them.
Does GMB software improve rankings?
Not by itself. It makes the work possible at scale and measurable, which is what produces the improvement. Any tool promising rankings on its own is overstating what software does.
All 42 tools. One plan. No contract.
$5.33 per location a month, starting at one location, with a three day free trial.