An independent look at Birdeye: what it does, what it costs, what users actually rate it, and how it compares with Local SEO Tool.
Pricing and ratings checked August 2026. Ratings move, so treat them as a snapshot. Where a score could not be confirmed we say so rather than estimate.
Quick verdict
A genuinely strong reputation and messaging platform that most local businesses cannot justify. Reported pricing is $299 to $449 per location per month on a 12 month auto renewing contract with 90 days notice to cancel, and onboarding is reported at $500 to $1,500 per location on top. The product is well liked. The commercial terms are what people leave over.
Birdeye at a glance
| Best for | Businesses whose main problem is reviews and customer messaging, and who can absorb an enterprise price. |
| Price | $299 to $449 per location per month |
| Trial | Demo rather than a self serve trial |
| Contract | 12 month minimum, auto renewing, with 90 days written cancellation notice |
| Shape | Starter, Growth and Dominate tiers, custom quotes above four locations |
What is Birdeye?
Birdeye is a reputation and customer experience platform. Reviews, messaging, surveys, referrals and listings, aimed at multi location businesses and enterprises.
Its centre of gravity is reviews and customer messaging rather than local SEO measurement. If your problem is collecting reviews at volume and answering people quickly across channels, this is a serious product.
It integrates deeply with CRM and practice management systems, which is a real advantage for clinics, dealerships and franchises with existing systems.
Birdeye features
Every feature below, and what it actually does rather than what the marketing calls it.
Review generation
Automated review requests by text and email after an interaction, with follow up.
Review monitoring and response
Reviews from many sources in one inbox with reply workflows and templates.
Webchat and messaging
Site chat, text and social messaging routed into one place. This is one of its strongest areas.
Surveys
Collect private feedback alongside public reviews.
Listings management
Business details distributed across directories.
Referrals
Turn existing customers into referrals with tracked campaigns.
Insights and reporting
Sentiment and theme analysis across review text at volume.
Integrations
Wide connector list into CRM, POS and practice management systems.
Birdeye pricing and alternatives
Price. $299 to $449 per location per month. Trial. Demo rather than a self serve trial. Terms. 12 month minimum, auto renewing, with 90 days written cancellation notice.
The nearest alternatives, with the commercial terms that actually separate them:
| Tool | Price | Terms |
|---|---|---|
| Local SEO Tool | $5.33 per location per month | No contract, cancel any month |
| Uberall | Not published. Quote on request | Annual agreements |
| BrightLocal | Track $39, Manage $49, Grow $59 per location per month | Monthly or annual, annual saves up to about 26 per cent |
| Yext | Self serve $199 to $999 per location per year. Larger deals quoted | Annual billing only, typically 12 or 24 month minimum commitments |
| Moz Local | Lite $20, Preferred $30, Elite $40 per location per month | Monthly or annual, annual saves up to about 25 per cent |
| Whitespark | Rank tracker from $25 a month. Reputation from $79. Managed GBP service $497 a month | Monthly |
There is a fuller breakdown in our Birdeye alternatives comparison.
Birdeye pros and cons
- Deep review and messaging feature set that goes well beyond what local SEO tools offer.
- Very well rated by the businesses that use it, with thousands of reviews on G2.
- Strong integration list into CRM and practice management systems.
- Handles multi location review operations properly rather than as an afterthought.
- Reported at $299 to $449 per location per month, which is enterprise pricing for most local businesses.
- 12 month minimum that auto renews, with 90 days written notice required to cancel.
- Onboarding fees reported at $500 to $1,500 per location before the platform sends a review request.
- Integration fees of $500 to $2,000 reported for connecting a CRM or POS.
- An innovation fee of around 8 per cent reported at renewal.
- Trustpilot sits well below its G2 score, and the complaints there are mostly about contracts and billing.
Birdeye ratings and user reviews
| Platform | Rating | Based on |
|---|---|---|
| G2 | 4.7 / 5 | 3,500+ reviews |
| Capterra | 4.7 / 5 | 705 reviews |
| Trustpilot | 3.4 / 5 | 665 reviews |
| SoftwareAdvice | Not found | No published score located |
The gap between the scores is the story. On G2 and Capterra, where reviews are often collected by the vendor, Birdeye sits at 4.7. On Trustpilot, where they are not, it sits at 3.4. Read both. The praise is about the product and the criticism is about contracts, billing and cancellation.
Checked August 2026. We do not publish a score we could not confirm, which is why some rows say not found.
How Birdeye works
Onboarding
Setup is run with their team rather than self serve, and is reported to carry a fee of $500 to $1,500 per location.
Connect your sources
Profiles, review sites and the systems that hold your customer records.
Set the request rules
Decide what triggers a review request and when it goes out.
Route the inbox
Send reviews and messages to the people who can answer them.
Build reply workflows
Templates and approvals for the replies that repeat.
Report
Sentiment and volume across locations, which is where the platform earns its keep at scale.
Birdeye vs Local SEO Tool
| Birdeye | Local SEO Tool | |
|---|---|---|
| Price | $299 to $449 per location per month | $5.33 per location per month |
| Trial | Demo rather than a self serve trial | Three day free trial |
| Contract | 12 month minimum, auto renewing, with 90 days written cancellation notice | No contract, cancel any month |
| Shape | Starter, Growth and Dominate tiers, custom quotes above four locations | One plan with all 42 tools included |
| Minimum | One location | One location |
Where Birdeye wins: deep review and messaging feature set that goes well beyond what local SEO tools offer.
Local SEO Tool overview
We built Local SEO Tool because the same pattern kept repeating across this category. Features split across tiers, a location minimum that rules out smaller businesses, or a year long contract for software you wanted to try for a fortnight.
So it is one plan with all 42 tools on it, priced per location rather than per person, starting at one location, with a three day free trial and no contract. That is the whole commercial model, and it is on the pricing page rather than behind a call.
Local SEO Tool features
Six groups, 42 tools, all on the one plan.
Rank and visibility
Grid rank tracking across your area, service area tracking, local keyword research, competitor tracking and AI visibility checks.
Profile management
Every location in one place, bulk edits, profile scoring, smart tasks, brand consistency checks and edit alerts.
Posts and automation
Scheduled Google posts, a media queue, a dripfeed that does not run dry, social scheduling and Zapier alerts.
Reviews and reputation
One inbox across every location, drafted replies, review requests with follow up, low rating alerts and a review widget.
Reports and white label
Client ready reports on a schedule with your logo, portfolio and multi location views, and full grid exports.
Grow and convert
A site builder, store locator, a real page per location, business schema, review QR codes, citations and analytics.
The full list is on the tools page.
Local SEO Tool pricing
| Price | $5.33 per location per month |
| What is included | All 42 tools. Nothing sits behind a higher tier |
| Users | Unlimited. Priced per location, never per seat |
| Minimum | One location |
| Trial | Three day free trial |
| Contract | None. Cancel any month |
- Newer than the names below, so there is less third party review history to read.
- Not an enterprise procurement product. If you need a named account manager and a signed MSA, the enterprise vendors are built for that and we are not.
How to choose between them
Check which plan holds the feature you want
Not the website. Open the pricing page and find the tier the feature actually sits on. In this category it is often not the entry one.
Check the minimum and the notice period
A location minimum decides whether you can buy at all. A notice period decides how long a wrong decision lasts.
Insist on trying it
A trial answers the only question that matters, which is whether your team still opens it in month three. A demo does not.
Price it at double your size
Per location pricing compounds and credit models scale with use. Work out the figure at twice your current locations before signing.
Final verdict
A genuinely strong reputation and messaging platform that most local businesses cannot justify. Reported pricing is $299 to $449 per location per month on a 12 month auto renewing contract with 90 days notice to cancel, and onboarding is reported at $500 to $1,500 per location on top. The product is well liked. The commercial terms are what people leave over.
If what you want is businesses whose main problem is reviews and customer messaging, and who can absorb an enterprise price. then Birdeye is a reasonable buy and you should go and try it.
If you would rather have the whole local SEO job on one plan, at one price, with no tiers and no contract, that is what we built. See the pricing, or look at all 42 tools first.
Related reading
Birdeye FAQs
How much does Birdeye cost?
Reported pricing is $299 per location per month on Starter, $349 on Growth and $449 on Dominate, with custom quotes above four locations. Onboarding is reported at $500 to $1,500 per location on top.
Is Birdeye worth the money?
If reviews and customer messaging are your main problem and you operate at a scale where that is worth five figures a year, the product justifies itself. For most local businesses the price and contract do not match the size of the problem.
How do I cancel Birdeye?
The agreement is commonly a 12 month minimum that auto renews and requires 90 days written notice. The notice window matters more than the renewal date.
Why is the Trustpilot score lower than G2?
G2 and Capterra reviews are frequently collected by vendors from happy customers. Trustpilot reviews are more often left unprompted. The gap usually tells you something about the commercial experience rather than the software.
What is the best Birdeye alternative?
Local SEO Tool at $5.33 per location per month covers reviews alongside 41 other tools with no contract. BrightLocal Grow at $59 per location includes review management if you want an established name.
All 42 tools. One plan. No contract.
$5.33 per location a month, starting at one location, with a three day free trial.