An independent look at Yext: what it does, what it costs, what users actually rate it, and how it compares with Local SEO Tool.
Pricing and ratings checked August 2026. Ratings move, so treat them as a snapshot. Where a score could not be confirmed we say so rather than estimate.
Quick verdict
The strongest publisher network in the category, sold on terms that only make sense at enterprise scale. Annual billing only, typically with a 12 or 24 month minimum, and mid market deployments commonly quoted in the tens of thousands a year. If your problem is listings accuracy across hundreds of locations and dozens of publishers, it is the right answer. For anything smaller it is the wrong shape.
Yext at a glance
| Best for | Enterprises that need listings synchronised across a very wide publisher network and have budget for it. |
| Price | Self serve $199 to $999 per location per year. Larger deals quoted |
| Trial | No self serve trial on the enterprise path |
| Contract | Annual billing only, typically 12 or 24 month minimum commitments |
| Shape | Tiered subscriptions, with mid market and enterprise deals quoted individually |
What is Yext?
Yext is a digital presence platform built around distributing accurate business information across a very wide network of publishers, maps, apps and directories.
It grew up as the answer to a specific enterprise problem. A brand with hundreds of locations needs one source of truth pushed everywhere, with governance over who can change what.
It has expanded into search, reviews and pages, but listings distribution remains what it is genuinely best at and what most customers buy it for.
Yext features
Every feature below, and what it actually does rather than what the marketing calls it.
Publisher network
Push business data to a very wide set of maps, apps, directories and services. The widest in the category.
Knowledge graph
One structured record per location that everything else is generated from.
Listings management
Control and correct listings at estate scale with governance over changes.
Pages
Generate a landing page per location from the same record.
Reviews
Monitor and respond across sources, with escalation.
Search
Site search powered by the same structured data.
Analytics
Reporting across listings, search and engagement.
Roles and permissions
Governance for large organisations, which is a real requirement at that size.
Yext pricing and alternatives
Price. Self serve $199 to $999 per location per year. Larger deals quoted. Trial. No self serve trial on the enterprise path. Terms. Annual billing only, typically 12 or 24 month minimum commitments.
The nearest alternatives, with the commercial terms that actually separate them:
| Tool | Price | Terms |
|---|---|---|
| Local SEO Tool | $5.33 per location per month | No contract, cancel any month |
| Uberall | Not published. Quote on request | Annual agreements |
| Birdeye | $299 to $449 per location per month | 12 month minimum, auto renewing, with 90 days written cancellation notice |
| BrightLocal | Track $39, Manage $49, Grow $59 per location per month | Monthly or annual, annual saves up to about 26 per cent |
| Moz Local | Lite $20, Preferred $30, Elite $40 per location per month | Monthly or annual, annual saves up to about 25 per cent |
| Whitespark | Rank tracker from $25 a month. Reputation from $79. Managed GBP service $497 a month | Monthly |
There is a fuller breakdown in our Yext alternatives comparison.
Yext pros and cons
- The widest publisher network available, and nothing else is close on that specific measure.
- Built for large, complex estates with real governance requirements.
- One structured record driving listings, pages and search keeps everything consistent.
- Mature product with enterprise support behind it.
- Annual billing only, with 12 to 24 month minimum commitments.
- Mid market deployments of 50 to 100 locations commonly quoted at $20,000 to $80,000 or more per year.
- You are largely paying for listings distribution. Rank tracking and review workflow are a different shape of product.
- No self serve trial on the enterprise path, so evaluation starts with a sales process.
- Setup effort is significant compared with lighter tools.
Yext ratings and user reviews
| Platform | Rating | Based on |
|---|---|---|
| G2 | Not found | No current score confirmed |
| Capterra | 4.2 / 5 | 114 reviews |
| Trustpilot | Not found | No published score located |
| SoftwareAdvice | Not found | No published score located |
Reviewers rate the reach of the publisher network and the consistency it produces across a large estate. The recurring criticisms are cost, contract length and the effort required to get set up.
Checked August 2026. We do not publish a score we could not confirm, which is why some rows say not found.
How Yext works
Build the knowledge graph
Structure every location as a record. This is the setup work and it is not trivial.
Connect publishers
Choose which parts of the network to distribute to.
Push and verify
Distribute the data and confirm it landed across the network.
Add pages if needed
Generate location pages from the same record so nothing contradicts.
Set governance
Decide who can change what, which is the point of the platform at scale.
Report
Track listing accuracy and engagement across the estate.
Yext vs Local SEO Tool
| Yext | Local SEO Tool | |
|---|---|---|
| Price | Self serve $199 to $999 per location per year. Larger deals quoted | $5.33 per location per month |
| Trial | No self serve trial on the enterprise path | Three day free trial |
| Contract | Annual billing only, typically 12 or 24 month minimum commitments | No contract, cancel any month |
| Shape | Tiered subscriptions, with mid market and enterprise deals quoted individually | One plan with all 42 tools included |
| Minimum | One location | One location |
Where Yext wins: the widest publisher network available, and nothing else is close on that specific measure.
Local SEO Tool overview
We built Local SEO Tool because the same pattern kept repeating across this category. Features split across tiers, a location minimum that rules out smaller businesses, or a year long contract for software you wanted to try for a fortnight.
So it is one plan with all 42 tools on it, priced per location rather than per person, starting at one location, with a three day free trial and no contract. That is the whole commercial model, and it is on the pricing page rather than behind a call.
Local SEO Tool features
Six groups, 42 tools, all on the one plan.
Rank and visibility
Grid rank tracking across your area, service area tracking, local keyword research, competitor tracking and AI visibility checks.
Profile management
Every location in one place, bulk edits, profile scoring, smart tasks, brand consistency checks and edit alerts.
Posts and automation
Scheduled Google posts, a media queue, a dripfeed that does not run dry, social scheduling and Zapier alerts.
Reviews and reputation
One inbox across every location, drafted replies, review requests with follow up, low rating alerts and a review widget.
Reports and white label
Client ready reports on a schedule with your logo, portfolio and multi location views, and full grid exports.
Grow and convert
A site builder, store locator, a real page per location, business schema, review QR codes, citations and analytics.
The full list is on the tools page.
Local SEO Tool pricing
| Price | $5.33 per location per month |
| What is included | All 42 tools. Nothing sits behind a higher tier |
| Users | Unlimited. Priced per location, never per seat |
| Minimum | One location |
| Trial | Three day free trial |
| Contract | None. Cancel any month |
- Newer than the names below, so there is less third party review history to read.
- Not an enterprise procurement product. If you need a named account manager and a signed MSA, the enterprise vendors are built for that and we are not.
How to choose between them
Check which plan holds the feature you want
Not the website. Open the pricing page and find the tier the feature actually sits on. In this category it is often not the entry one.
Check the minimum and the notice period
A location minimum decides whether you can buy at all. A notice period decides how long a wrong decision lasts.
Insist on trying it
A trial answers the only question that matters, which is whether your team still opens it in month three. A demo does not.
Price it at double your size
Per location pricing compounds and credit models scale with use. Work out the figure at twice your current locations before signing.
Final verdict
The strongest publisher network in the category, sold on terms that only make sense at enterprise scale. Annual billing only, typically with a 12 or 24 month minimum, and mid market deployments commonly quoted in the tens of thousands a year. If your problem is listings accuracy across hundreds of locations and dozens of publishers, it is the right answer. For anything smaller it is the wrong shape.
If what you want is enterprises that need listings synchronised across a very wide publisher network and have budget for it. then Yext is a reasonable buy and you should go and try it.
If you would rather have the whole local SEO job on one plan, at one price, with no tiers and no contract, that is what we built. See the pricing, or look at all 42 tools first.
Related reading
Yext FAQs
How much does Yext cost?
Self serve tiers run $199 to $999 per location per year. For 10 to 50 locations, expect roughly $600 to $1,500 per location per year. Mid market deployments are commonly quoted at $20,000 to $80,000 or more annually.
Can I pay Yext monthly?
Not on the enterprise path. Billing is annual and contracts typically carry a 12 or 24 month minimum.
Is Yext worth it?
If you have hundreds of locations, a compliance requirement and a budget, it is the strongest product for listings distribution. Below that it usually solves a problem you do not have.
What is the best Yext alternative?
Uberall for enterprise listings, though it needs 25 locations minimum. Moz Local or GMBapi at the cheaper end. Local SEO Tool if you want listings alongside rank tracking and reviews on one plan.
Does Yext do rank tracking?
It is not what the platform is built for. If measuring map position across your service area is the job, a dedicated local tool does it better and far cheaper.
All 42 tools. One plan. No contract.
$5.33 per location a month, starting at one location, with a three day free trial.