An independent look at SearchAtlas: what it does, what it costs, what users actually rate it, and how it compares with Local SEO Tool.
Pricing and ratings checked August 2026. Ratings move, so treat them as a snapshot. Where a score could not be confirmed we say so rather than estimate.
Quick verdict
A broad SEO platform that happens to include local, rated well by the people using it. The mismatch for local buyers is pricing shape. Seats and projects rather than locations, so a business with twenty branches is buying a product designed around a different unit. Excellent if you want general SEO and local in one subscription. Awkward if local is all you need.
SearchAtlas at a glance
| Best for | Agencies wanting general SEO and local in the same subscription. |
| Price | Starter $99, Growth $199, Pro $399 a month |
| Trial | Free trial available |
| Contract | Monthly or annual, annual saves about 20 per cent |
| Shape | A broad SEO platform with local as one part of it |
What is SearchAtlas?
SearchAtlas is a full SEO platform covering keyword research, content, technical audits, backlinks and local, with an automation layer across the top.
The reason agencies buy it is consolidation. One subscription instead of three or four tools, with local as one part of the coverage rather than the focus.
That breadth is the trade. You get a lot for the price, and depth in any single area varies compared with a specialist tool.
SearchAtlas features
Every feature below, and what it actually does rather than what the marketing calls it.
Keyword and content tools
Research, briefs and optimisation, which is the core of the platform.
Site auditing
Technical crawling and issue reporting.
Backlink analysis
Link data and competitor comparison.
Local SEO tools
Local rank tracking and profile support as part of the wider suite.
Automation layer
Automated recommendations and implementation across site work.
White label reporting
Client reporting across the whole platform.
SearchAtlas pricing and alternatives
Price. Starter $99, Growth $199, Pro $399 a month. Trial. Free trial available. Terms. Monthly or annual, annual saves about 20 per cent.
The nearest alternatives, with the commercial terms that actually separate them:
| Tool | Price | Terms |
|---|---|---|
| Local SEO Tool | $5.33 per location per month | No contract, cancel any month |
| Uberall | Not published. Quote on request | Annual agreements |
| Birdeye | $299 to $449 per location per month | 12 month minimum, auto renewing, with 90 days written cancellation notice |
| BrightLocal | Track $39, Manage $49, Grow $59 per location per month | Monthly or annual, annual saves up to about 26 per cent |
| Yext | Self serve $199 to $999 per location per year. Larger deals quoted | Annual billing only, typically 12 or 24 month minimum commitments |
| Moz Local | Lite $20, Preferred $30, Elite $40 per location per month | Monthly or annual, annual saves up to about 25 per cent |
There is a fuller breakdown in our SearchAtlas alternatives comparison.
SearchAtlas pros and cons
- Covers general SEO and local in one subscription, replacing more than one tool.
- Rated 4.7 on Capterra from 85 reviews, which is a solid independent signal.
- Seats and projects included rather than charged per location.
- Free trial available, so you can judge it before committing.
- Priced by seats and projects, which fits agencies doing general SEO rather than multi location local work.
- Local is one part of a much wider product, so depth varies against specialists.
- If you only want local, a large part of what you pay for goes unused.
- Bulk profile work and per location reporting are not what the pricing is shaped around.
SearchAtlas ratings and user reviews
| Platform | Rating | Based on |
|---|---|---|
| G2 | Not found | Reviews exist but no score confirmed |
| Capterra | 4.7 / 5 | 85 verified reviews, confirmed on the platform |
| Trustpilot | Not found | No published score located |
| SoftwareAdvice | Not found | No published score located |
The Capterra score of 4.7 from 85 reviews is a genuine signal and we confirmed it directly. Reviewers rate the breadth and the automation. The criticism that matters for local buyers is not quality, it is that the product is shaped around projects rather than locations.
Checked August 2026. We do not publish a score we could not confirm, which is why some rows say not found.
How SearchAtlas works
Set up a project
The unit is a project rather than a location, which is the structural difference.
Run the audit
Technical and content issues surfaced for the site.
Add keywords and tracking
Including local tracking where relevant.
Work the recommendations
The automation layer is the differentiator here.
Report to clients
White label reporting across every area at once.
SearchAtlas vs Local SEO Tool
| SearchAtlas | Local SEO Tool | |
|---|---|---|
| Price | Starter $99, Growth $199, Pro $399 a month | $5.33 per location per month |
| Trial | Free trial available | Three day free trial |
| Contract | Monthly or annual, annual saves about 20 per cent | No contract, cancel any month |
| Shape | A broad SEO platform with local as one part of it | One plan with all 42 tools included |
| Minimum | One location | One location |
Where SearchAtlas wins: covers general SEO and local in one subscription, replacing more than one tool.
Local SEO Tool overview
We built Local SEO Tool because the same pattern kept repeating across this category. Features split across tiers, a location minimum that rules out smaller businesses, or a year long contract for software you wanted to try for a fortnight.
So it is one plan with all 42 tools on it, priced per location rather than per person, starting at one location, with a three day free trial and no contract. That is the whole commercial model, and it is on the pricing page rather than behind a call.
Local SEO Tool features
Six groups, 42 tools, all on the one plan.
Rank and visibility
Grid rank tracking across your area, service area tracking, local keyword research, competitor tracking and AI visibility checks.
Profile management
Every location in one place, bulk edits, profile scoring, smart tasks, brand consistency checks and edit alerts.
Posts and automation
Scheduled Google posts, a media queue, a dripfeed that does not run dry, social scheduling and Zapier alerts.
Reviews and reputation
One inbox across every location, drafted replies, review requests with follow up, low rating alerts and a review widget.
Reports and white label
Client ready reports on a schedule with your logo, portfolio and multi location views, and full grid exports.
Grow and convert
A site builder, store locator, a real page per location, business schema, review QR codes, citations and analytics.
The full list is on the tools page.
Local SEO Tool pricing
| Price | $5.33 per location per month |
| What is included | All 42 tools. Nothing sits behind a higher tier |
| Users | Unlimited. Priced per location, never per seat |
| Minimum | One location |
| Trial | Three day free trial |
| Contract | None. Cancel any month |
- Newer than the names below, so there is less third party review history to read.
- Not an enterprise procurement product. If you need a named account manager and a signed MSA, the enterprise vendors are built for that and we are not.
How to choose between them
Check which plan holds the feature you want
Not the website. Open the pricing page and find the tier the feature actually sits on. In this category it is often not the entry one.
Check the minimum and the notice period
A location minimum decides whether you can buy at all. A notice period decides how long a wrong decision lasts.
Insist on trying it
A trial answers the only question that matters, which is whether your team still opens it in month three. A demo does not.
Price it at double your size
Per location pricing compounds and credit models scale with use. Work out the figure at twice your current locations before signing.
Final verdict
A broad SEO platform that happens to include local, rated well by the people using it. The mismatch for local buyers is pricing shape. Seats and projects rather than locations, so a business with twenty branches is buying a product designed around a different unit. Excellent if you want general SEO and local in one subscription. Awkward if local is all you need.
If what you want is agencies wanting general SEO and local in the same subscription. then SearchAtlas is a reasonable buy and you should go and try it.
If you would rather have the whole local SEO job on one plan, at one price, with no tiers and no contract, that is what we built. See the pricing, or look at all 42 tools first.
Related reading
SearchAtlas FAQs
How much is SearchAtlas?
Starter is $99 a month, Growth $199 and Pro $399, with annual billing saving about 20 per cent. Higher tiers add seats and project limits.
Is SearchAtlas good for local SEO?
It covers local as part of a wider platform. If you want general SEO and local together that is a real advantage. If you only want local you are paying for a lot you will not open.
Does it price per location?
No, by seats and projects. That is the mismatch for multi location businesses where the unit you manage is a location.
Is there a free trial?
Yes, which is worth using given the breadth of the platform.
What is a local first alternative?
Local SEO Tool prices per location and does local only, at $5.33 per location per month. BrightLocal and Semrush Local are the other local first options.
All 42 tools. One plan. No contract.
$5.33 per location a month, starting at one location, with a three day free trial.