An independent look at Local Viking: what it does, what it costs, what users actually rate it, and how it compares with Local SEO Tool.
Pricing and ratings checked August 2026. Ratings move, so treat them as a snapshot. Where a score could not be confirmed we say so rather than estimate.
Quick verdict
Grid tracking and profile posting in one cheap tool, which is a genuinely useful combination at $39 to $200 a month. Two things to know before buying. Keyword and grid scans run on credit allowances tied to your tier, and there is no free tier, so you commit before you find out whether your team uses it.
Local Viking at a glance
| Best for | People who want geo grid tracking and GBP posting in one cheap tool. |
| Price | Single $39 up to Enterprise $200 a month by listing count |
| Trial | No free tier |
| Contract | Monthly |
| Shape | Tiers by number of GBP listings, with keyword and geo grid credits included |
What is Local Viking?
Local Viking is a Google Business Profile management and geo grid tracking tool, priced by how many listings you manage.
The pitch is combination rather than depth. You get grid scanning and profile posting in one place at a price below buying them separately.
It is narrower than a full local SEO platform. Reviews, listings distribution and estate reporting are a different scope.
Local Viking features
Every feature below, and what it actually does rather than what the marketing calls it.
GeoGrid tracking
GeoGrid is the feature Local Viking is known for. It samples your map position across a grid of coordinates and plots each point, giving you the shape of your visibility rather than a single number.
The grid is configurable in size and spacing, which matters more than it sounds. A tight grid around a shopfront and a wide grid across a service area answer different questions, and using the wrong one produces a confident answer to a question you did not ask.
Read the shape rather than the average. Even fading outward is proximity behaving normally. A hard edge means your profile stops carrying you at a particular distance. A gap in one direction usually means a competitor rather than geography.
Best for: Anyone who needs to see coverage rather than a position
GBP post scheduling
Posts written in advance and published to Google Business Profile on a schedule, across multiple locations from one place.
Combining grid tracking with posting is the reason people pick this over a pure tracker. You can see the measurement and act on it without moving between two subscriptions.
Best for: Businesses that want measurement and posting in one place
Keyword tracking
Position tracked for a set of keywords rather than one, so you can see which terms carry you and which you are absent for.
Three to five keywords that actually produce enquiries is the right number. Twenty produces a report nobody opens, which is the same as tracking none at all.
Best for: Understanding the spread across terms, not just one headline phrase
Multiple accounts and user management
Several Google accounts and profiles managed from one login, with users who can be given access to particular locations.
This is the feature that separates a tool built for agencies from one built for an owner. If you manage profiles you do not own, account separation stops being a nicety.
Best for: Agencies and anyone managing profiles across several Google accounts
White label reporting and the GeoGrid widget
Reports carrying your branding rather than the platform’s, plus a widget that embeds a grid on your own site.
The embeddable grid is genuinely unusual. Used well it is proof on your own website that you measure what you sell, which is a stronger sales asset than a screenshot in a PDF.
Best for: Agencies who want the measurement visible on their own site
Local Viking pricing and alternatives
Price. Single $39 up to Enterprise $200 a month by listing count. Trial. No free tier. Terms. Monthly.
The nearest alternatives, with the commercial terms that actually separate them:
| Tool | Price | Terms |
|---|---|---|
| Local SEO Tool | $5.33 per location per month | No contract, cancel any month |
| Uberall | Not published. Quote on request | Annual agreements |
| Birdeye | $299 to $449 per location per month | 12 month minimum, auto renewing, with 90 days written cancellation notice |
| BrightLocal | Track $39, Manage $49, Grow $59 per location per month | Monthly or annual, annual saves up to about 26 per cent |
| Yext | Self serve $199 to $999 per location per year. Larger deals quoted | Annual billing only, typically 12 or 24 month minimum commitments |
| Moz Local | Lite $20, Preferred $30, Elite $40 per location per month | Monthly or annual, annual saves up to about 25 per cent |
There is a fuller breakdown in our Local Viking alternatives comparison.
Local Viking pros and cons
- Geo grid tracking and profile posting together at a low price.
- Unlimited posts and unlimited accounts even on the entry plan.
- Straightforward pricing by listing count.
- White label reporting on higher tiers, which matters for agencies.
- Keyword and grid credits cap how much you can actually run.
- No free tier, so you commit before trying it properly.
- Narrower than a full platform. Reviews and listings distribution are not really covered.
- Little independent rating data available, so there is less to check against.
Local Viking ratings and user reviews
| Platform | Rating | Based on |
|---|---|---|
| G2 | Not found | No published score located |
| Capterra | Not found | No published score located |
| Trustpilot | Not found | No published score located |
| SoftwareAdvice | Not found | No published score located |
We could not confirm a rating on any of the four platforms, which is itself worth knowing. It does not mean the tool is bad. It means there is less independent signal to weigh against the sales page rather than there is for the larger names, so lean harder on your own testing.
Checked August 2026. We do not publish a score we could not confirm, which is why some rows say not found.
How Local Viking works
Connect your listings
Plans are priced by how many profiles you manage, so this decides your tier.
Set up grid scans
Choose keywords and grid settings within your credit allowance.
Schedule posts
Posting is unlimited, which is the part that is genuinely good value.
Watch the credits
Keyword and grid credits are what cap your usage, not the listing count.
Report
White label reporting on the higher tiers if you are serving clients.
Local Viking vs Local SEO Tool
| Local Viking | Local SEO Tool | |
|---|---|---|
| Price | Single $39 up to Enterprise $200 a month by listing count | $5.33 per location per month |
| Trial | No free tier | Three day free trial |
| Contract | Monthly | No contract, cancel any month |
| Shape | Tiers by number of GBP listings, with keyword and geo grid credits included | One plan with all 42 tools included |
| Minimum | One location | One location |
Where Local Viking wins: geo grid tracking and profile posting together at a low price.
Top alternatives to Local Viking
The three tools people most often weigh against Local Viking, what each does better, and where each is weaker. There is a fuller list in our Local Viking alternatives comparison.
Local Falcon vs Local Viking
The most direct comparison, since both are geo grid trackers first. Local Falcon is credit based and focused entirely on the grid.
Where Local Falcon is stronger
- Deeper grid configuration and a more refined map view
- Credits suit occasional heavy scanning better than a flat plan
Where Local Viking is stronger
- Posting and profile management alongside the grid
- Multiple account handling for agency work
- The embeddable grid widget has no direct equivalent
More detail in our Local Falcon review and Local Falcon alternatives.
BrightLocal vs Local Viking
A full platform rather than a tracker. Audits, citations and reviews alongside rank tracking, from $39 per location per month.
Where BrightLocal is stronger
- Citations and review management, which Local Viking does not cover
- More mature client reporting
- Broader tooling for a full local SEO engagement
Where Local Viking is stronger
- The grid itself is the stronger implementation
- Posting is built in rather than a separate concern
- Better suited if measurement is the main job
More detail in our BrightLocal review and BrightLocal alternatives.
Whitespark vs Local Viking
Rank tracking from $25 a month with unlimited locations, plus citation research as separate products.
Where Whitespark is stronger
- Unlimited locations at a low flat price
- Citation research is genuinely strong
- Cheaper for tracking many clients continuously
Where Local Viking is stronger
- Posting and profile management in the same tool
- Grid presentation is more developed
- Agency account structure is better handled
More detail in our Whitespark review and Whitespark alternatives.
Local SEO Tool overview
We built Local SEO Tool because the same pattern kept repeating across this category. Features split across tiers, a location minimum that rules out smaller businesses, or a year long contract for software you wanted to try for a fortnight.
So it is one plan with all 42 tools on it, priced per location rather than per person, starting at one location, with a three day free trial and no contract. That is the whole commercial model, and it is on the pricing page rather than behind a call.
Local SEO Tool features
Six groups, 42 tools, all on the one plan.
Rank and visibility
Grid rank tracking across your area, service area tracking, local keyword research, competitor tracking and AI visibility checks.
Profile management
Every location in one place, bulk edits, profile scoring, smart tasks, brand consistency checks and edit alerts.
Posts and automation
Scheduled Google posts, a media queue, a dripfeed that does not run dry, social scheduling and Zapier alerts.
Reviews and reputation
One inbox across every location, drafted replies, review requests with follow up, low rating alerts and a review widget.
Reports and white label
Client ready reports on a schedule with your logo, portfolio and multi location views, and full grid exports.
Grow and convert
A site builder, store locator, a real page per location, business schema, review QR codes, citations and analytics.
The full list is on the tools page.
Local SEO Tool pricing
| Price | $5.33 per location per month |
| What is included | All 42 tools. Nothing sits behind a higher tier |
| Users | Unlimited. Priced per location, never per seat |
| Minimum | One location |
| Trial | Three day free trial |
| Contract | None. Cancel any month |
- Newer than the names below, so there is less third party review history to read.
- Not an enterprise procurement product. If you need a named account manager and a signed MSA, the enterprise vendors are built for that and we are not.
How to choose between them
Check which plan holds the feature you want
Not the website. Open the pricing page and find the tier the feature actually sits on. In this category it is often not the entry one.
Check the minimum and the notice period
A location minimum decides whether you can buy at all. A notice period decides how long a wrong decision lasts.
Insist on trying it
A trial answers the only question that matters, which is whether your team still opens it in month three. A demo does not.
Price it at double your size
Per location pricing compounds and credit models scale with use. Work out the figure at twice your current locations before signing.
Final verdict
Grid tracking and profile posting in one cheap tool, which is a genuinely useful combination at $39 to $200 a month. Two things to know before buying. Keyword and grid scans run on credit allowances tied to your tier, and there is no free tier, so you commit before you find out whether your team uses it.
If what you want is people who want geo grid tracking and GBP posting in one cheap tool. then Local Viking is a reasonable buy and you should go and try it.
If you would rather have the whole local SEO job on one plan, at one price, with no tiers and no contract, that is what we built. See the pricing, or look at all 42 tools first.
Related reading
Local Viking FAQs
How much is Local Viking?
From $39 a month on the Single plan up to $200 on Enterprise, priced by how many Google Business Profile listings you manage, with keyword and geo grid credits included per tier.
Does Local Viking have a free trial?
There is no free tier, so evaluating it means starting a paid plan.
Local Viking or Local Falcon?
Local Falcon is the stronger dedicated grid tool. Local Viking gives you grid plus posting in one place at a low price. Both are credit metered.
Does it manage reviews?
Not in the way a reputation platform does. Its strengths are grid tracking and posting.
What is the best Local Viking alternative?
Local SEO Tool if you want grid tracking and posting without credit caps, alongside reviews, listings and reporting, at $5.33 per location per month.
All 42 tools. One plan. No contract.
$5.33 per location a month, starting at one location, with a three day free trial.