An independent look at Semrush Local: what it does, what it costs, what users actually rate it, and how it compares with Local SEO Tool.
Pricing and ratings checked August 2026. Ratings move, so treat them as a snapshot. Where a score could not be confirmed we say so rather than estimate.
Quick verdict
The right answer if you already pay for Semrush, and a strange one if you do not. Local Base at $30 per location covers profile management and posting, listing management arrives on the higher tiers, and map rank tracking is metered with monthly credits. As a bolt on to a platform your team already opens it is good value. Bought on its own you are buying into a much larger account model to get a local toolset.
Semrush Local at a glance
| Best for | Teams already paying for Semrush who want local bolted onto what they use. |
| Price | Base $30, Essentials $50, Pro $60 per location per month |
| Trial | Free trial on the Semrush platform |
| Contract | Monthly or annual |
| Shape | Three tiers, with map rank tracking sold as monthly credits |
What is Semrush Local?
Semrush Local is the local toolkit inside Semrush, sold per location on top of the wider platform. Google Business Profile management, posting, listing distribution, review tools and map rank tracking.
It is built for people who already live in Semrush for keyword and site work and want local handled in the same place rather than in a separate tab.
The important structural detail is that rank scanning runs on credits. Each tier includes a monthly allowance, so how often and how widely you scan is capped by the plan rather than being unlimited.
Semrush Local features
Every feature below, and what it actually does rather than what the marketing calls it.
Google Business Profile management
Edit and maintain profiles, with an assistant that suggests changes. On the base tier upward.
Post generation and publishing
Draft and schedule profile posts from inside the platform.
Review auto replies
Automatic responses for straightforward reviews, with manual handling for the rest.
Map Rank Tracker
Grid style map rank tracking, metered with monthly credits that scale by tier.
Listing management
Distribute business details to directories. Higher tiers only, not on the entry plan.
Review management
Monitor and respond across sources, on the higher tiers.
GBP optimisation
Scores the profile and suggests what to fill in.
Semrush platform integration
Sits alongside keyword, site audit and competitor tools in one account.
Semrush Local pricing and alternatives
Price. Base $30, Essentials $50, Pro $60 per location per month. Trial. Free trial on the Semrush platform. Terms. Monthly or annual.
The nearest alternatives, with the commercial terms that actually separate them:
| Tool | Price | Terms |
|---|---|---|
| Local SEO Tool | $5.33 per location per month | No contract, cancel any month |
| Uberall | Not published. Quote on request | Annual agreements |
| Birdeye | $299 to $449 per location per month | 12 month minimum, auto renewing, with 90 days written cancellation notice |
| BrightLocal | Track $39, Manage $49, Grow $59 per location per month | Monthly or annual, annual saves up to about 26 per cent |
| Yext | Self serve $199 to $999 per location per year. Larger deals quoted | Annual billing only, typically 12 or 24 month minimum commitments |
| Moz Local | Lite $20, Preferred $30, Elite $40 per location per month | Monthly or annual, annual saves up to about 25 per cent |
There is a fuller breakdown in our Semrush Local alternatives comparison.
Semrush Local pros and cons
- Sits inside a platform a lot of marketers already have open, which is most of what decides adoption.
- Profile management, posting and review handling in one place.
- Map rank tracking included rather than sold as a separate product.
- Published per location pricing you can compare without a call.
- Listing management only arrives on the higher tiers, not the $30 base plan.
- Rank tracking is metered with credits, so heavy scanning costs more than the headline suggests.
- You buy a plan per location, so the tier you pick multiplies across the estate.
- On its own it means buying into the wider Semrush account model.
Semrush Local ratings and user reviews
| Platform | Rating | Based on |
|---|---|---|
| G2 | 4.5 / 5 | 3,434 reviews for the Semrush platform overall, not the Local product alone |
| Capterra | Not found | No separate score for Semrush Local located |
| Trustpilot | Not found | No published score located |
| SoftwareAdvice | Not found | No published score located |
The G2 score covers Semrush as a whole rather than the Local product on its own, so read it as a signal about the company rather than about this toolkit. The recurring theme in local specific feedback is that convenience of having it in one account matters more than any individual feature.
Checked August 2026. We do not publish a score we could not confirm, which is why some rows say not found.
How Semrush Local works
Add the location
Connect the Google Business Profile you want managed.
Pick the tier for the features you need
Listing management is not on the base plan. Check before buying.
Set your keywords
Map Rank Tracker consumes credits, so choose the phrases that produce work.
Watch the credit allowance
Scanning frequency is what burns credits fastest. Plan the cadence around the tier.
Use the optimisation suggestions
The profile scoring is a fair place to start on a neglected listing.
Report from the wider platform
The advantage of being inside Semrush is that local sits next to everything else.
Semrush Local vs Local SEO Tool
| Semrush Local | Local SEO Tool | |
|---|---|---|
| Price | Base $30, Essentials $50, Pro $60 per location per month | $5.33 per location per month |
| Trial | Free trial on the Semrush platform | Three day free trial |
| Contract | Monthly or annual | No contract, cancel any month |
| Shape | Three tiers, with map rank tracking sold as monthly credits | One plan with all 42 tools included |
| Minimum | One location | One location |
Where Semrush Local wins: sits inside a platform a lot of marketers already have open, which is most of what decides adoption.
Local SEO Tool overview
We built Local SEO Tool because the same pattern kept repeating across this category. Features split across tiers, a location minimum that rules out smaller businesses, or a year long contract for software you wanted to try for a fortnight.
So it is one plan with all 42 tools on it, priced per location rather than per person, starting at one location, with a three day free trial and no contract. That is the whole commercial model, and it is on the pricing page rather than behind a call.
Local SEO Tool features
Six groups, 42 tools, all on the one plan.
Rank and visibility
Grid rank tracking across your area, service area tracking, local keyword research, competitor tracking and AI visibility checks.
Profile management
Every location in one place, bulk edits, profile scoring, smart tasks, brand consistency checks and edit alerts.
Posts and automation
Scheduled Google posts, a media queue, a dripfeed that does not run dry, social scheduling and Zapier alerts.
Reviews and reputation
One inbox across every location, drafted replies, review requests with follow up, low rating alerts and a review widget.
Reports and white label
Client ready reports on a schedule with your logo, portfolio and multi location views, and full grid exports.
Grow and convert
A site builder, store locator, a real page per location, business schema, review QR codes, citations and analytics.
The full list is on the tools page.
Local SEO Tool pricing
| Price | $5.33 per location per month |
| What is included | All 42 tools. Nothing sits behind a higher tier |
| Users | Unlimited. Priced per location, never per seat |
| Minimum | One location |
| Trial | Three day free trial |
| Contract | None. Cancel any month |
- Newer than the names below, so there is less third party review history to read.
- Not an enterprise procurement product. If you need a named account manager and a signed MSA, the enterprise vendors are built for that and we are not.
How to choose between them
Check which plan holds the feature you want
Not the website. Open the pricing page and find the tier the feature actually sits on. In this category it is often not the entry one.
Check the minimum and the notice period
A location minimum decides whether you can buy at all. A notice period decides how long a wrong decision lasts.
Insist on trying it
A trial answers the only question that matters, which is whether your team still opens it in month three. A demo does not.
Price it at double your size
Per location pricing compounds and credit models scale with use. Work out the figure at twice your current locations before signing.
Final verdict
The right answer if you already pay for Semrush, and a strange one if you do not. Local Base at $30 per location covers profile management and posting, listing management arrives on the higher tiers, and map rank tracking is metered with monthly credits. As a bolt on to a platform your team already opens it is good value. Bought on its own you are buying into a much larger account model to get a local toolset.
If what you want is teams already paying for Semrush who want local bolted onto what they use. then Semrush Local is a reasonable buy and you should go and try it.
If you would rather have the whole local SEO job on one plan, at one price, with no tiers and no contract, that is what we built. See the pricing, or look at all 42 tools first.
Related reading
Semrush Local FAQs
How much is Semrush Local?
Base is $30, Essentials $50 and Pro $60 per location per month. Multiple locations mean a plan per location.
Does the base plan include listing management?
No. Listing management arrives on the higher tiers. The base plan focuses on profile management and posting.
What are Map Rank Tracker credits?
Rank scans are metered. Each tier includes a monthly allowance, so scanning frequency and grid size are capped by the plan.
Is Semrush Local worth it?
If you already pay for Semrush, it is a sensible way to add local without another tool. If you do not, you are buying into a large platform to get a local toolkit.
What is a cheaper alternative?
Local SEO Tool at $5.33 per location per month includes rank tracking, listings, reviews and reporting on one plan with no credit metering.
All 42 tools. One plan. No contract.
$5.33 per location a month, starting at one location, with a three day free trial.