Articles and guides
129 articles on running Google Business Profiles, newest first.
AI and Local SEO: What Actually Changed, and What to Do
AI changed three things in local search that you can actually verify, and left most of the job exactly where it was. AI Overviews, the generated...
What Belongs in a Monthly Local SEO Client Report
A monthly local SEO client report needs five things, in this order. Did map visibility move, and where. What the Google Business Profile produced in calls,...
How to Track Google Maps Rankings for Clients
Tracking Google Maps rankings for a client is mostly decided in the first week, before a single scan runs. Four choices set everything that follows: which...
Is SEO Dead in 2026? An Honest Answer for Local Business
No. SEO is not dead. But something did die, and refusing to name it is how a lot of retainers keep getting renewed for work that...
Benefits of Local SEO: What Your Money Actually Buys
Local SEO puts you in front of people already looking for what you sell, inside the few blocks or few miles where you can actually serve...
How to Run a Free Local SEO Audit in One Afternoon
You can find out why your business is invisible on Google Maps without paying anyone. Nearly everything an agency checks in a paid local SEO audit...
How to Remove a Google Review (and When You Actually Can)
You can remove a Google review in exactly one situation: when it breaks one of Google's content policies. That is the whole rule. A review that...
Local Citations and NAP Consistency: What Actually Matters
A local citation is any spot on the web where your name, street address and phone number turn up, together or in part. Your Yelp page...
Free Local Citation Checklist: One NAP Record, Four Tiers
A local citation is any page on the web that shows your business name, address and phone number together. Your Google Business Profile is one. So...
How to Reply to Google Reviews Without Getting Rejected
Anyone who manages the profile can reply to a Google review in about 2 minutes: open your Business Profile in Search or Maps, open the review,...
How to Improve Local SEO Rankings Beyond the Map Pack
Improving local SEO rankings means improving two different lists, and they respond to different work. The map pack, those three businesses under the map, runs mostly...
Google Maps Reviews: How They Work and How to Get More
Google Maps reviews are the star ratings, written comments, photos and owner replies attached to a Google Business Profile. They show up in three places that...