Articles and guides
129 articles on running Google Business Profiles, newest first.
How to Merge Duplicate Google Business Profiles
There is no merge button in Google Business Profile. When two listings exist for the same business, you have three real options: delete the spare if...
Google Business Profile Suspended? How to Get Reinstated
When Google suspends a Business Profile, the listing vanishes from Google Maps and Search. Customers find competitors where your pin used to sit, and your dashboard...
Google Business Profile Cost: What’s Free and What Isn’t
A Google Business Profile costs nothing. Creating it, claiming it, verifying it, adding photos, listing services, publishing posts, answering reviews, reading the performance stats, every last...
How to Claim a Google Business Profile That Already Exists
Search your studio's name on Google Maps and there it is: your address, a photo of your front window that a customer took, a phone number,...
How to Optimize Your Google Business Profile, Field by Field
Optimizing a Google Business Profile comes down to two jobs: fill every field with specific, true information, then keep the profile from going stale. The order...
How to Change Your Business Address on Google Maps
You change your business address on Google Maps by editing your Google Business Profile, not the map itself. Sign in with the Google account that manages...
How to Verify Your Google Business Profile, Start to Finish
To verify a Google Business Profile, you complete whichever proof Google asks for. For most businesses that now means recording a short video at your location....
How to Create a Google Business Profile From Scratch
Creating a Google Business Profile takes about 15 minutes. You sign in with a Google account your business controls, open the Business Profile setup flow, and...
How to Rank Higher on Google Maps: The Ordered Playbook
Ranking higher on Google Maps is a short list of jobs done in the right order. Set the most specific primary category you honestly qualify for....
The Local SERP Explained: Every Block of the Page
A local SERP is the whole results page Google builds when it decides a search wants something nearby. Type "med spa near me" and you do...
Local SEO Ranking Factors: What Each Signal Is Worth
Local ranking factors are not a mystery, and they are not equal. Surveys of experienced local SEOs put Google Business Profile signals at roughly 32 percent...
How to Rank #1 on Google Maps in 2026
Ranking number one on Google Maps is not a checklist problem, it is a contest problem. Some business already holds the top spot for your keyword,...