An independent look at Moz Local: what it does, what it costs, what users actually rate it, and how it compares with Local SEO Tool.
Pricing and ratings checked August 2026. Ratings move, so treat them as a snapshot. Where a score could not be confirmed we say so rather than estimate.
Quick verdict
Cheap, simple and good at exactly one thing. Moz Local handles listings and citation distribution and does not pretend otherwise. There is no rank tracking, no review workflow and no client reporting, so most people end up buying a second tool alongside it. If listings accuracy is genuinely your whole problem, it is hard to beat on price.
Moz Local at a glance
| Best for | Businesses whose problem is listing accuracy and citations, not the whole local SEO job. |
| Price | Lite $20, Preferred $30, Elite $40 per location per month |
| Trial | No open ended free tier |
| Contract | Monthly or annual, annual saves up to about 25 per cent |
| Shape | Three tiers focused on listings and citation distribution |
What is Moz Local?
Moz Local is a listings management product from Moz, focused on getting your business details correct and consistent across directories and data aggregators.
It is deliberately narrow. You give it your business information once, it distributes and monitors that information, and it tells you where things disagree.
The Moz name carries real weight in SEO, and for a lot of buyers that trust is part of what they are paying for.
Moz Local features
Every feature below, and what it actually does rather than what the marketing calls it.
Listings distribution
You enter your business details once and Moz Local pushes them to its network of directories, apps and data aggregators. The point is that you stop submitting to sites one at a time, and corrections propagate from a single record.
One data aggregator is included on every plan. Additional aggregators cost four dollars a month each and are only available on the Preferred and Elite tiers in the US. That detail matters more than it looks, because aggregators are what feed the long tail of smaller directories.
Distribution is a continuous state rather than a one off submission. If a directory overwrites your hours, the sync corrects it again, which is the real argument for paying monthly rather than fixing listings by hand once.
Best for: A business that has moved, rebranded or changed phone number and needs it to stick
Duplicate detection
Duplicate listings happen for dull reasons: a move, a rename, or somebody claiming a profile that already existed. The effect is not dull. Reviews split across two entries, and neither looks as strong as the business really is.
Moz Local finds duplicates across its network and offers to close or merge them. This is genuinely one of the better implementations, because duplicates are tedious to find by hand and easy to miss entirely.
Best for: Estates that have grown through acquisition or been through a rebrand
Listing monitoring
Ongoing checks that your details still match across the network, with alerts when something drifts. It answers the question nobody thinks to ask, which is whether the listing you fixed eight months ago is still right.
It monitors rather than measures. It will tell you a directory disagrees with your record. It will not tell you whether any of it changed your visibility, which is a different tool.
Best for: Anyone who has fixed their listings once and wants them to stay fixed
Profile sync and review monitoring
Your Google and Facebook profiles stay in step with the same central record, and incoming reviews are surfaced in one place.
Review handling here is monitoring rather than management. You see what arrived. Requesting reviews, drafting replies and tracking response times are not what this product is for, and treating it as a reputation tool will disappoint.
Best for: Seeing reviews alongside listings without buying a second platform
Reporting
Reports on listing accuracy, presence and visibility across the network, with the profile completeness figures that come with them.
These are listings reports, not local SEO reports. There is no map position in them, so if a client asks where they rank, this product does not answer that question.
Best for: Showing a client that their data is now correct everywhere
Moz Local pricing and alternatives
Price. Lite $20, Preferred $30, Elite $40 per location per month. Trial. No open ended free tier. Terms. Monthly or annual, annual saves up to about 25 per cent.
The nearest alternatives, with the commercial terms that actually separate them:
| Tool | Price | Terms |
|---|---|---|
| Local SEO Tool | $5.33 per location per month | No contract, cancel any month |
| Uberall | Not published. Quote on request | Annual agreements |
| Birdeye | $299 to $449 per location per month | 12 month minimum, auto renewing, with 90 days written cancellation notice |
| BrightLocal | Track $39, Manage $49, Grow $59 per location per month | Monthly or annual, annual saves up to about 26 per cent |
| Yext | Self serve $199 to $999 per location per year. Larger deals quoted | Annual billing only, typically 12 or 24 month minimum commitments |
| Whitespark | Rank tracker from $25 a month. Reputation from $79. Managed GBP service $497 a month | Monthly |
There is a fuller breakdown in our Moz Local alternatives comparison.
Moz Local pros and cons
- Cheap, starting at $20 per location per month.
- Simple to set up and hard to get wrong.
- Good duplicate detection, which is a real and under served problem.
- A trusted name with a long history in SEO.
- Listings only. No rank tracking, no review workflow, no client reporting.
- Extra data aggregators cost more and are limited to the higher tiers.
- You will usually need a second tool alongside it, so the real cost is higher than the sticker price.
- No way to tell whether the listing work changed your position, because nothing measures position.
Moz Local ratings and user reviews
| Platform | Rating | Based on |
|---|---|---|
| G2 | 4.2 / 5 | 475 reviews |
| Capterra | 4.4 / 5 | 33 reviews |
| Trustpilot | Not found | No published score located |
| SoftwareAdvice | Not found | No published score located |
Reviewers like the simplicity, the price and the Moz name. The consistent criticism is scope. People buy it expecting a local SEO platform and find a listings tool.
Checked August 2026. We do not publish a score we could not confirm, which is why some rows say not found.
How Moz Local works
Enter your business details once
This becomes the record everything else is measured against, so get it exactly right.
Let it find existing listings
Expect more than you think, especially after a move or a rebrand.
Fix what disagrees
Correct the wrong ones before adding new ones. An old address is worse than a missing listing.
Clear duplicates
Two listings for one business split everything attached to them.
Monitor
Listings drift back, particularly the aggregated ones, so this is a periodic job.
Moz Local vs Local SEO Tool
| Moz Local | Local SEO Tool | |
|---|---|---|
| Price | Lite $20, Preferred $30, Elite $40 per location per month | $5.33 per location per month |
| Trial | No open ended free tier | Three day free trial |
| Contract | Monthly or annual, annual saves up to about 25 per cent | No contract, cancel any month |
| Shape | Three tiers focused on listings and citation distribution | One plan with all 42 tools included |
| Minimum | One location | One location |
Where Moz Local wins: cheap, starting at $20 per location per month.
Top alternatives to Moz Local
The three tools people most often weigh against Moz Local, what each does better, and where each is weaker. There is a fuller list in our Moz Local alternatives comparison.
BrightLocal vs Moz Local
A full local SEO platform rather than a listings tool. It covers citations, but it also does rank tracking, audits and review management, starting at $39 per location per month.
Where BrightLocal is stronger
- Rank tracking and audits that Moz Local simply does not have
- Review management rather than review monitoring
- Better client facing reporting
Where Moz Local is stronger
- Cheaper for pure listings work, from $20 per location
- Listings distribution and duplicate detection are more mature
- Simpler if listings really are the only job
More detail in our BrightLocal review and BrightLocal alternatives.
Yext vs Moz Local
The enterprise listings platform, and the most direct comparison. Both are fundamentally about controlling business data across a network.
Where Yext is stronger
- A wider publisher network, particularly outside the US
- Stronger API and integration options for large estates
- More control over what publishes where
Where Moz Local is stronger
- Monthly, with no annual commitment. Yext is annual only with 12 to 24 month minimums
- Considerably cheaper at small location counts
- Self serve rather than starting with a sales call
More detail in our Yext review and Yext alternatives.
Whitespark vs Moz Local
Citation research and manual building, sold as separate products rather than a subscription platform.
Where Whitespark is stronger
- Citation discovery is market specific rather than a generic list
- Manual building handles awkward directories automation cannot
- Rank tracking is included in the wider product line
Where Moz Local is stronger
- Continuous automated sync rather than a one time build
- Duplicate detection runs on its own
- One monthly subscription rather than assembling several products
More detail in our Whitespark review and Whitespark alternatives.
Local SEO Tool overview
We built Local SEO Tool because the same pattern kept repeating across this category. Features split across tiers, a location minimum that rules out smaller businesses, or a year long contract for software you wanted to try for a fortnight.
So it is one plan with all 42 tools on it, priced per location rather than per person, starting at one location, with a three day free trial and no contract. That is the whole commercial model, and it is on the pricing page rather than behind a call.
Local SEO Tool features
Six groups, 42 tools, all on the one plan.
Rank and visibility
Grid rank tracking across your area, service area tracking, local keyword research, competitor tracking and AI visibility checks.
Profile management
Every location in one place, bulk edits, profile scoring, smart tasks, brand consistency checks and edit alerts.
Posts and automation
Scheduled Google posts, a media queue, a dripfeed that does not run dry, social scheduling and Zapier alerts.
Reviews and reputation
One inbox across every location, drafted replies, review requests with follow up, low rating alerts and a review widget.
Reports and white label
Client ready reports on a schedule with your logo, portfolio and multi location views, and full grid exports.
Grow and convert
A site builder, store locator, a real page per location, business schema, review QR codes, citations and analytics.
The full list is on the tools page.
Local SEO Tool pricing
| Price | $5.33 per location per month |
| What is included | All 42 tools. Nothing sits behind a higher tier |
| Users | Unlimited. Priced per location, never per seat |
| Minimum | One location |
| Trial | Three day free trial |
| Contract | None. Cancel any month |
- Newer than the names below, so there is less third party review history to read.
- Not an enterprise procurement product. If you need a named account manager and a signed MSA, the enterprise vendors are built for that and we are not.
How to choose between them
Check which plan holds the feature you want
Not the website. Open the pricing page and find the tier the feature actually sits on. In this category it is often not the entry one.
Check the minimum and the notice period
A location minimum decides whether you can buy at all. A notice period decides how long a wrong decision lasts.
Insist on trying it
A trial answers the only question that matters, which is whether your team still opens it in month three. A demo does not.
Price it at double your size
Per location pricing compounds and credit models scale with use. Work out the figure at twice your current locations before signing.
Final verdict
Cheap, simple and good at exactly one thing. Moz Local handles listings and citation distribution and does not pretend otherwise. There is no rank tracking, no review workflow and no client reporting, so most people end up buying a second tool alongside it. If listings accuracy is genuinely your whole problem, it is hard to beat on price.
If what you want is businesses whose problem is listing accuracy and citations, not the whole local SEO job. then Moz Local is a reasonable buy and you should go and try it.
If you would rather have the whole local SEO job on one plan, at one price, with no tiers and no contract, that is what we built. See the pricing, or look at all 42 tools first.
Related reading
Moz Local FAQs
How much is Moz Local?
Lite is $20, Preferred $30 and Elite $40 per location per month. Annual billing brings it to roughly $14 to $33 per location per month.
Does Moz Local do rank tracking?
No. It manages listings and citations. Measuring your map position needs a separate tool.
Is Moz Local worth it?
If listing accuracy is your specific problem, yes, and it is one of the cheapest ways to solve it. If you want the whole local SEO job handled, it is not that product.
Moz Local or BrightLocal?
Moz Local is cheaper and narrower. BrightLocal covers audits, rank tracking and reporting as well, at a higher price and with features split across tiers.
Do I still need citations?
Yes, as corroboration. What matters is that your listings agree with each other rather than how many you have.
All 42 tools. One plan. No contract.
$5.33 per location a month, starting at one location, with a three day free trial.