Articles and guides
15 articles on running Google Business Profiles, newest first.
Local SEO Strategy: A Monthly Calendar You Can Repeat
A local SEO strategy is a calendar, not a list of tactics. The tactics are public and mostly free. Keep the profile accurate. Ask for reviews...
Local Keyword Research That Moves the Map Pack
Local keyword research means finding the phrases nearby buyers actually type, then deciding whether each phrase belongs in a Google Business Profile field, on a website...
AI and Local SEO: What Actually Changed, and What to Do
AI changed three things in local search that you can actually verify, and left most of the job exactly where it was. AI Overviews, the generated...
Local SEO Content Strategy: Pages Before Blog Posts
Most advice on local content strategy opens with a blogging calendar. That is the back of the site. The pages that bring a local business work...
Is SEO Dead in 2026? An Honest Answer for Local Business
No. SEO is not dead. But something did die, and refusing to name it is how a lot of retainers keep getting renewed for work that...
Free Local Citation Checklist: One NAP Record, Four Tiers
A local citation is any page on the web that shows your business name, address and phone number together. Your Google Business Profile is one. So...
Local Citations and NAP Consistency: What Actually Matters
A local citation is any spot on the web where your name, street address and phone number turn up, together or in part. Your Yelp page...
How to Run a Free Local SEO Audit in One Afternoon
You can find out why your business is invisible on Google Maps without paying anyone. Nearly everything an agency checks in a paid local SEO audit...
Benefits of Local SEO: What Your Money Actually Buys
Local SEO puts you in front of people already looking for what you sell, inside the few blocks or few miles where you can actually serve...
How to Improve Local SEO Rankings Beyond the Map Pack
Improving local SEO rankings means improving two different lists, and they respond to different work. The map pack, those three businesses under the map, runs mostly...
Local SEO Ranking Factors: What Each Signal Is Worth
Local ranking factors are not a mystery, and they are not equal. Surveys of experienced local SEOs put Google Business Profile signals at roughly 32 percent...
The Local SERP Explained: Every Block of the Page
A local SERP is the whole results page Google builds when it decides a search wants something nearby. Type "med spa near me" and you do...