An independent look at Synup: what it does, what it costs, what users actually rate it, and how it compares with Local SEO Tool.
Pricing and ratings checked August 2026. Ratings move, so treat them as a snapshot. Where a score could not be confirmed we say so rather than estimate.
Quick verdict
Genuinely built for agencies rather than adapted for them, which shows in the client structure and reporting. The problem is the price shape. A base plan from $99 to $999 a month plus roughly $35 per location on top, so you cannot compare it against anything until you know your final location count, and at thirty locations the per location part is larger than the base fee.
Synup at a glance
| Best for | Agencies that want a base platform fee and are comfortable adding per location costs. |
| Price | Startup $99, Agency $249, Scale $999 a month, plus about $35 per location |
| Trial | Demo led |
| Contract | Monthly or annual, annual saves about 20 per cent |
| Shape | An agency base plan with a per location fee stacked on top |
What is Synup?
Synup is a local marketing platform covering listings distribution, reputation and local presence, sold primarily to agencies and multi location brands.
The agency orientation is real. Client accounts, roles and reporting are designed around managing other people businesses rather than your own.
Its pricing is the thing to understand before anything else. There is a base platform fee and a separate per location charge, and the second one dominates as you grow.
Synup features
Every feature below, and what it actually does rather than what the marketing calls it.
Listings distribution
Push business details across a directory network from one record.
Reputation management
Monitor and respond to reviews across sources.
Local pages
Location pages generated from your business data.
Analytics and reporting
Client facing reporting built for agencies.
Client and role management
Structure accounts by client, which is what agency software has to get right.
Social posting
Publish to profiles and social channels from one place.
Synup pricing and alternatives
Price. Startup $99, Agency $249, Scale $999 a month, plus about $35 per location. Trial. Demo led. Terms. Monthly or annual, annual saves about 20 per cent.
The nearest alternatives, with the commercial terms that actually separate them:
| Tool | Price | Terms |
|---|---|---|
| Local SEO Tool | $5.33 per location per month | No contract, cancel any month |
| Uberall | Not published. Quote on request | Annual agreements |
| Birdeye | $299 to $449 per location per month | 12 month minimum, auto renewing, with 90 days written cancellation notice |
| BrightLocal | Track $39, Manage $49, Grow $59 per location per month | Monthly or annual, annual saves up to about 26 per cent |
| Yext | Self serve $199 to $999 per location per year. Larger deals quoted | Annual billing only, typically 12 or 24 month minimum commitments |
| Moz Local | Lite $20, Preferred $30, Elite $40 per location per month | Monthly or annual, annual saves up to about 25 per cent |
There is a fuller breakdown in our Synup alternatives comparison.
Synup pros and cons
- Built with agencies in mind rather than retrofitted for them.
- Listings distribution and reputation in one platform.
- Client structure and roles handled properly.
- Annual billing saves about 20 per cent.
- Two costs rather than one. A base plan plus roughly $35 per location on top.
- Hard to compare against per location only pricing until you know your final count.
- At scale the per location fee dominates and the base plan becomes the smaller half.
- Demo led rather than something you can simply start and try.
Synup ratings and user reviews
| Platform | Rating | Based on |
|---|---|---|
| G2 | 4.5 / 5 | Review count not confirmed |
| Capterra | 4.3 / 5 | Review count not confirmed |
| Trustpilot | Not found | No published score located |
| SoftwareAdvice | Not found | No published score located |
Reviewers rate the listings coverage and the agency oriented structure. The consistent criticism is cost, and specifically that the total is hard to predict because of the two part pricing.
Checked August 2026. We do not publish a score we could not confirm, which is why some rows say not found.
How Synup works
Go through the demo
It is demo led rather than self serve, so evaluation starts with a conversation.
Set up client accounts
Structure the platform around your book rather than around locations alone.
Connect and distribute listings
One record pushed across the network.
Turn on reputation monitoring
Reviews from every source into one place.
Configure reporting
The output agencies buy this for.
Count your locations carefully
The per location fee is what decides your real monthly cost.
Synup vs Local SEO Tool
| Synup | Local SEO Tool | |
|---|---|---|
| Price | Startup $99, Agency $249, Scale $999 a month, plus about $35 per location | $5.33 per location per month |
| Trial | Demo led | Three day free trial |
| Contract | Monthly or annual, annual saves about 20 per cent | No contract, cancel any month |
| Shape | An agency base plan with a per location fee stacked on top | One plan with all 42 tools included |
| Minimum | One location | One location |
Where Synup wins: built with agencies in mind rather than retrofitted for them.
Local SEO Tool overview
We built Local SEO Tool because the same pattern kept repeating across this category. Features split across tiers, a location minimum that rules out smaller businesses, or a year long contract for software you wanted to try for a fortnight.
So it is one plan with all 42 tools on it, priced per location rather than per person, starting at one location, with a three day free trial and no contract. That is the whole commercial model, and it is on the pricing page rather than behind a call.
Local SEO Tool features
Six groups, 42 tools, all on the one plan.
Rank and visibility
Grid rank tracking across your area, service area tracking, local keyword research, competitor tracking and AI visibility checks.
Profile management
Every location in one place, bulk edits, profile scoring, smart tasks, brand consistency checks and edit alerts.
Posts and automation
Scheduled Google posts, a media queue, a dripfeed that does not run dry, social scheduling and Zapier alerts.
Reviews and reputation
One inbox across every location, drafted replies, review requests with follow up, low rating alerts and a review widget.
Reports and white label
Client ready reports on a schedule with your logo, portfolio and multi location views, and full grid exports.
Grow and convert
A site builder, store locator, a real page per location, business schema, review QR codes, citations and analytics.
The full list is on the tools page.
Local SEO Tool pricing
| Price | $5.33 per location per month |
| What is included | All 42 tools. Nothing sits behind a higher tier |
| Users | Unlimited. Priced per location, never per seat |
| Minimum | One location |
| Trial | Three day free trial |
| Contract | None. Cancel any month |
- Newer than the names below, so there is less third party review history to read.
- Not an enterprise procurement product. If you need a named account manager and a signed MSA, the enterprise vendors are built for that and we are not.
How to choose between them
Check which plan holds the feature you want
Not the website. Open the pricing page and find the tier the feature actually sits on. In this category it is often not the entry one.
Check the minimum and the notice period
A location minimum decides whether you can buy at all. A notice period decides how long a wrong decision lasts.
Insist on trying it
A trial answers the only question that matters, which is whether your team still opens it in month three. A demo does not.
Price it at double your size
Per location pricing compounds and credit models scale with use. Work out the figure at twice your current locations before signing.
Final verdict
Genuinely built for agencies rather than adapted for them, which shows in the client structure and reporting. The problem is the price shape. A base plan from $99 to $999 a month plus roughly $35 per location on top, so you cannot compare it against anything until you know your final location count, and at thirty locations the per location part is larger than the base fee.
If what you want is agencies that want a base platform fee and are comfortable adding per location costs. then Synup is a reasonable buy and you should go and try it.
If you would rather have the whole local SEO job on one plan, at one price, with no tiers and no contract, that is what we built. See the pricing, or look at all 42 tools first.
Related reading
Synup FAQs
How much does Synup cost?
Startup is $99 a month, Agency $249 and Scale $999, with annual billing saving about 20 per cent, plus a per location fee of roughly $35 a month on top.
What does Synup cost for 20 locations?
The base plan plus roughly $35 per location, so around $700 a month in per location fees alone before the base fee. Confirm current pricing with them, because this is the figure that surprises people.
Is Synup good for agencies?
It is designed for them rather than adapted, and the client structure reflects that. Whether it is good value depends entirely on your location count.
Can I try Synup?
It is demo led, so evaluation starts with a sales conversation rather than an account.
What is a simpler alternative?
Local SEO Tool is $5.33 per location per month with no base fee, so the bill is one multiplication. BrightLocal is per location per tier with no base fee either.
All 42 tools. One plan. No contract.
$5.33 per location a month, starting at one location, with a three day free trial.