Google Business Profile Audit Tool
Score your Google Business Profile against the fields that actually influence local visibility, and see exactly which ones are incomplete.
Open the GBP Audit →Runs on GBPPromote · free, no signup
What this tool does
Most profiles lose visibility not because of anything competitive, but because half the fields were never filled in. Categories, services, hours, attributes and photos each carry weight, and a profile missing several of them is competing with one hand tied.
An audit gives you the unglamorous list: what is empty, what is inconsistent with your website, and what is filled in but wrong. It is the fastest way to find work that costs nothing but attention.
How to use it
Enter your business name and location so the tool can find the right profile.
Review the completeness score and the field-by-field breakdown.
Fix the empty and mismatched fields first — they are the cheapest wins.
Re-run the audit after changes to confirm Google has picked them up.
Worth knowing
Run an audit before you spend anything on local SEO. It is common to find a profile missing its secondary categories or listing hours that contradict the website — both of which suppress visibility and take minutes to correct.
Questions
Does a completeness score affect rankings directly?
No score is published by Google. Completeness matters because each filled field gives Google more to match a query against, and because missing fields often correlate with profiles nobody maintains.
How often should I audit?
Quarterly for a stable single location, monthly if you run several. Profiles drift — Google adds fields, and staff edit hours without telling anyone.
What should I fix first?
Primary and secondary categories, then hours, then services. Those three cover most of the gap on a typical neglected profile.