An independent look at Uberall: what it does, what it costs, what users actually rate it, and how it compares with Local SEO Tool.
Pricing and ratings checked August 2026. Ratings move, so treat them as a snapshot. Where a score could not be confirmed we say so rather than estimate.
Quick verdict
A serious enterprise listings platform that most businesses are not allowed to buy. The 25 location minimum ends the conversation for anyone smaller, and with no published pricing and no trial, evaluating it starts with a sales call. If you run a large chain and need presence management across a wide publisher network, it belongs on your shortlist. Below that it is not an option at any price.
Uberall at a glance
| Best for | Large chains and enterprise brands with 25 or more locations and a procurement process. |
| Price | Not published. Quote on request |
| Trial | No free trial |
| Contract | Annual agreements |
| Shape | Three packages plus paid add ons for Google and Apple posting, local pages, messages and social ads |
What is Uberall?
Uberall is a location marketing platform covering listings distribution, reputation and local engagement across a wide network of directories, maps and services.
It is built for large chains and enterprise brands. Governance, scale and publisher reach are the things it is designed around, and it does those well.
The commercial model reflects that. A minimum of 25 locations, pricing on request, and packages with add ons rather than a single published rate.
Uberall features
Every feature below, and what it actually does rather than what the marketing calls it.
Listings management
Business data distributed and corrected across a wide network of directories, maps and services. This is the core of the product and it is built for estates, so the interesting part is governance rather than the distribution itself.
At twenty five locations, which is the minimum Uberall will sell to, the problem stops being how to update a listing and becomes who is allowed to. Roles, permissions and approval flows are where an enterprise platform earns its price, and this is what you are actually buying.
Publisher reach is genuinely wide, particularly outside the US. If you trade across several countries, that reach is the strongest argument in its favour.
Best for: Large chains where the risk is an unauthorised edit, not a missing listing
Reputation management
Reviews monitored and answered across sources at estate scale, with the routing and permissions to match. Reviewers rate the customer service around this highly, and Capterra scores it 4.8 for support specifically.
At this scale the useful measure is not how many reviews you have, it is how long they wait and which branch is slowest. That is what estate reputation tooling is for, and it is a genuinely different job from a single location review inbox.
Best for: Multi country estates where review response is a compliance matter as much as a marketing one
Local pages
Location landing pages generated from your business data, so every branch has a real page that stays in step with the record.
This is an add on rather than part of the base package, which is worth knowing before you budget. It is also one of the things most commonly assumed to be included.
Best for: Estates needing a page per location without building them by hand
Messaging, social and posting
Customer messaging across channels, and publishing to Google, Apple and social accounts. Both are sold as paid add ons on top of the base packages.
The recurring criticism in reviews is exactly this: the number of things that turn out to be extra. The platform is capable, and the quoted price is rarely the final one.
Best for: Estates that want one publishing surface and have budget for the add ons
Analytics and governance
Reporting on presence and engagement across the estate, with the roles and permissions that large organisations need.
Governance is the honest reason to buy a platform at this level. It is not a feature that demos well, and it is the one that matters when two hundred people can technically edit a listing.
Best for: Organisations where the question is who changed what, and when
Uberall pricing and alternatives
Price. Not published. Quote on request. Trial. No free trial. Terms. Annual agreements.
The nearest alternatives, with the commercial terms that actually separate them:
| Tool | Price | Terms |
|---|---|---|
| Local SEO Tool | $5.33 per location per month | No contract, cancel any month |
| Birdeye | $299 to $449 per location per month | 12 month minimum, auto renewing, with 90 days written cancellation notice |
| BrightLocal | Track $39, Manage $49, Grow $59 per location per month | Monthly or annual, annual saves up to about 26 per cent |
| Yext | Self serve $199 to $999 per location per year. Larger deals quoted | Annual billing only, typically 12 or 24 month minimum commitments |
| Moz Local | Lite $20, Preferred $30, Elite $40 per location per month | Monthly or annual, annual saves up to about 25 per cent |
| Whitespark | Rank tracker from $25 a month. Reputation from $79. Managed GBP service $497 a month | Monthly |
There is a fuller breakdown in our Uberall alternatives comparison.
Uberall pros and cons
- Built for large estates, with genuine publisher reach and governance.
- Strong listings distribution across many directories at once.
- Reputation and presence handled in the same platform.
- Rated well on Capterra for customer service specifically.
- A 25 location minimum, so smaller businesses and growing chains cannot buy it at all.
- No published pricing, so budgeting means booking a call first.
- No free trial, so you commit before finding out whether your team will use it.
- Posting, local pages, messaging and social ads are add ons on top of the base packages.
Uberall ratings and user reviews
| Platform | Rating | Based on |
|---|---|---|
| G2 | 4.3 / 5 | 193 reviews |
| Capterra | 4.6 / 5 | 37 reviews |
| Trustpilot | Not found | No published score located |
| SoftwareAdvice | Not found | No published score located |
Reviewers rate the publisher reach and the customer service, which scores 4.8 on Capterra specifically. The recurring criticisms are cost and the number of things that turn out to be add ons rather than part of the package.
Checked August 2026. We do not publish a score we could not confirm, which is why some rows say not found.
How Uberall works
Talk to sales
There is no self serve path. Pricing and packaging come from a conversation.
Confirm you meet the minimum
Below 25 locations you cannot buy it, so this is the first question worth asking.
Consolidate location data
One record per location, which is the setup work behind everything else.
Distribute to publishers
Push data across the network and verify it landed.
Decide on add ons
Posting, local pages, messaging and social ads sit outside the base packages.
Set governance
Who can change what, which is the reason enterprises buy platforms like this.
Uberall vs Local SEO Tool
| Uberall | Local SEO Tool | |
|---|---|---|
| Price | Not published. Quote on request | $5.33 per location per month |
| Trial | No free trial | Three day free trial |
| Contract | Annual agreements | No contract, cancel any month |
| Shape | Three packages plus paid add ons for Google and Apple posting, local pages, messages and social ads | One plan with all 42 tools included |
| Minimum | 25 locations | One location |
Where Uberall wins: built for large estates, with genuine publisher reach and governance.
Top alternatives to Uberall
The three tools people most often weigh against Uberall, what each does better, and where each is weaker. There is a fuller list in our Uberall alternatives comparison.
Yext vs Uberall
The other enterprise listings platform, and the most direct comparison. Both sell reach and governance to large estates and neither publishes a simple rate.
Where Yext is stronger
- A wider publisher network overall
- Stronger developer and API tooling
- No location minimum, so smaller chains can actually buy it
Where Uberall is stronger
- No annual lock in of the kind Yext requires at 12 to 24 months
- Customer service scores well, 4.8 on Capterra specifically
- Packages are simpler to reason about, if you meet the minimum
More detail in our Yext review and Yext alternatives.
BrightLocal vs Uberall
A per location tool at $39 to $59, aimed at the market Uberall will not sell to. For most readers of an Uberall review, this is the practical alternative.
Where BrightLocal is stronger
- No minimum, so a five location business can buy it today
- Published pricing you can budget against without a sales call
- Rank tracking and audits, which Uberall does not really do
Where Uberall is stronger
- Publisher reach at enterprise scale is not comparable
- No real governance model for hundreds of users
- Weaker outside the US and UK
More detail in our BrightLocal review and BrightLocal alternatives.
Synup vs Uberall
Presence and reputation management pitched between the enterprise platforms and the per location tools.
Where Synup is stronger
- No 25 location minimum
- Simpler to get started with
- Pricing conversations are less involved
Where Uberall is stronger
- Narrower publisher network
- Less mature governance for large organisations
- Smaller support operation
More detail in our Synup review and Synup alternatives.
Local SEO Tool overview
We built Local SEO Tool because the same pattern kept repeating across this category. Features split across tiers, a location minimum that rules out smaller businesses, or a year long contract for software you wanted to try for a fortnight.
So it is one plan with all 42 tools on it, priced per location rather than per person, starting at one location, with a three day free trial and no contract. That is the whole commercial model, and it is on the pricing page rather than behind a call.
Local SEO Tool features
Six groups, 42 tools, all on the one plan.
Rank and visibility
Grid rank tracking across your area, service area tracking, local keyword research, competitor tracking and AI visibility checks.
Profile management
Every location in one place, bulk edits, profile scoring, smart tasks, brand consistency checks and edit alerts.
Posts and automation
Scheduled Google posts, a media queue, a dripfeed that does not run dry, social scheduling and Zapier alerts.
Reviews and reputation
One inbox across every location, drafted replies, review requests with follow up, low rating alerts and a review widget.
Reports and white label
Client ready reports on a schedule with your logo, portfolio and multi location views, and full grid exports.
Grow and convert
A site builder, store locator, a real page per location, business schema, review QR codes, citations and analytics.
The full list is on the tools page.
Local SEO Tool pricing
| Price | $5.33 per location per month |
| What is included | All 42 tools. Nothing sits behind a higher tier |
| Users | Unlimited. Priced per location, never per seat |
| Minimum | One location |
| Trial | Three day free trial |
| Contract | None. Cancel any month |
- Newer than the names below, so there is less third party review history to read.
- Not an enterprise procurement product. If you need a named account manager and a signed MSA, the enterprise vendors are built for that and we are not.
How to choose between them
Check which plan holds the feature you want
Not the website. Open the pricing page and find the tier the feature actually sits on. In this category it is often not the entry one.
Check the minimum and the notice period
A location minimum decides whether you can buy at all. A notice period decides how long a wrong decision lasts.
Insist on trying it
A trial answers the only question that matters, which is whether your team still opens it in month three. A demo does not.
Price it at double your size
Per location pricing compounds and credit models scale with use. Work out the figure at twice your current locations before signing.
Final verdict
A serious enterprise listings platform that most businesses are not allowed to buy. The 25 location minimum ends the conversation for anyone smaller, and with no published pricing and no trial, evaluating it starts with a sales call. If you run a large chain and need presence management across a wide publisher network, it belongs on your shortlist. Below that it is not an option at any price.
If what you want is large chains and enterprise brands with 25 or more locations and a procurement process. then Uberall is a reasonable buy and you should go and try it.
If you would rather have the whole local SEO job on one plan, at one price, with no tiers and no contract, that is what we built. See the pricing, or look at all 42 tools first.
Related reading
Uberall FAQs
How much does Uberall cost?
Uberall does not publish pricing. It is quoted per account based on location count and which packages and add ons you take, and there is no free plan or trial.
What is the Uberall minimum?
A minimum of 25 locations. Below that it is not available to you regardless of budget, which is the most common reason people look elsewhere.
Is Uberall worth it?
For a large chain that needs presence management and governance across a wide publisher network, it is a serious product. For anyone under 25 locations the question does not arise.
Uberall or Yext?
Both are enterprise listings platforms. Yext has the wider publisher network and is annual only with 12 to 24 month minimums. Uberall has the 25 location minimum. Neither publishes a simple rate.
What is the best Uberall alternative for a small chain?
Most of the category has no minimum. BrightLocal starts at $39 per location per month and Local SEO Tool is $5.33 per location per month with all tools included.
All 42 tools. One plan. No contract.
$5.33 per location a month, starting at one location, with a three day free trial.